英语考点3阅读理解.doc

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1、世纪金榜圆你梦想温馨提示：此题库为Word版，请按住Ctrl,滑动鼠标滚轴，调节合适的观看比例，点击右上角的关闭按钮可返回目录。考点3阅读理解（一）科普知识类Passage1（2011•全国卷I•B）Thewordadvertisingreferstoanykindofpublicannouncementthatbringsproductsandservicestotheattentionofpeople．Throughouthistory,advertisinghasbeenaneffectivewaytopromote(促进)

2、thetradingandsellingofgoods．IntheMiddleAges，merchantsemployed“towncriers”toreadpublicmessagesaloudtopromotetheirgoods．Whenprintingwasinventedinthefifteenthcentury,pagesofadvertisements(ads)couldbeprintedeasilyandwereeitherhunginpublicplacesorputinbooks．Bytheendofthese

3、venteenthcentury,whennewspaperswerebeginningtobereadbymorepeople,printedmaterialsbecameanimportantwaytopromoteproductsandservices．TheLondonGazettewasthefirstnewspapertosetasideaplacejustforadvertising.Thiswassosuccessfulthatbytheendofthecenturyseveralcompaniesstartedb

4、usinessesforthepurposeofmakingnewspaperadsformerchants．Advertisingspreadquicklythroughouttheeighteenthcentury．Adwriterswerestartingtopaymoreattentiontothedesignoftheadtext．Everything，fromclothestodrinks，waspromotedwithclevermethodssuchasrepetitionofthefirm’snameorprod

5、uct,wordsorganizedineye-catchingpatterns，theuseofprettypicturesand-229-世纪金榜圆你梦想expressionseasytoremember．Neartheendofthenineteenthcentury,companiesthatweredevotedtotheproductionofadscametobeknownas“advertisingagencies(广告商)”.Theagenciesdevelopednewwaystogetpeopletothin

6、kofthemselvesasmembersofagroup．Throughoutthetwentiethcentury,advertisingagenciespromotedconsumerism(消费主义)asawayoflife，spreadingthebeliefthatpeoplecouldbehappyonlyiftheyboughtthe“right”products.60．WhatwasadvertisinglikeintheMiddleAges?A．Merchantswereemployedtopromotepr

7、oducts．B．Admessageswereshoutedoutinpublicplaces．C．Productinformationwasincludedinbooks．D．Adsignswereputupintowns．61．Whatdoestheword“This”inParagraph2referto?A．Advertisinginnewspapers．B．Includingpicturesinads．C．Sellinggoodsinmarkets．D．Workingwithadagencies．62．Thel8thce

8、nturyadvertisingwasspecialinits______．A.growingspendingB．printingmaterialsC．advertisingcompaniesD．attractivedesigns63.Whicho