读书app竞品分析报告.pdf

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1、读书app竞品分析报告一．背景······················································································································2二．竞品概述······················································································································2三．功能分析··

2、····················································································································3四．界面分析······················································································································8五．免费模式···················

3、···································································································115.1为什么要免费·············································································································115.2免费模式对比·····································

4、·········································································11六．盈利模式······················································································································146.1用户分析···························································

5、·························································146.2运作模式····················································································································14七．总结···············································································

6、·······································15版本号修订时间修订人版本说明v1.02014年12月29日徐谦没有对盈利分析，考虑到盈利对于app的定位、功能以及界面等等具有重大影响，需要单独做大量分析V2.02014年12月31日徐谦①增加了竞品——QQ阅读②增加了免费模式和盈利模式的分析一．背景读书app解决的是用户随时随地读书的问题。两个关键点，一个读书，一个是app。首先是读书，脑爆了一个与读书行为相关的内容，如下图所示1.1读书行为所有的功能都是围绕着上述各个环节所展开。移动化的时代，

7、时间碎片化、地点任意化，这些条件的影响成为了关键，大的方面比如下载书籍对于流量的消耗，小的方面比如夜晚看书，是否可以调节界面更有利于保护视力。接着是app，好的产品需要满足3个条件。首先是要能解决问题，空调8星8砖进口工艺还有播放音乐的功能如果不能制冷没人会买；其次是有用户粘度，对于解决高频次需求的产品来说如果用户用了一次就不用了，说明这个产品不好；最后是用户体验，现在不像过去粗放的时代，现在的人们买了iphone5s出了立马换5，6出了干赶紧把5给抛弃了，产品不仅要能用，还要好用。报告分析的两把尺子。一把是产品是否符合移动化的

8、发展方向，一把是产品是否具备优秀产品的三要素。测试机型华为asendmate7系统安卓4.4二．竞品概述竞品选择了和Gbook市场重合度度高且在市场上广受欢迎的ireader和书旗小说两款软件。产品版本号SLOGAN产品特点ireader3.5.3你的掌上图书馆