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1、WelcometoEnglishReadinginBusinessObjectives:ToupgradeyourEnglishreadingskillsinbusinessToreviewthefundamentalknowledgeinbusinessArrangementoftheteachingprocessCaseanalysesIllustratetherelativeknowledgeofbusinessReadingpracticeinbusiness(basedonthematerialsoftextbook)Reviewthetermsofbusine
2、ssGradeEvaluationExams:Final70%(Basedonlecturenotesandthetext)Classactivityandyourattendanceforeachclassisrequired:30%ToyotaThinkoutasmanywords,phrasesorexpressionsaspossibleaboutbusinessfromtheeventofToyota’srecalls.WhatisToyota?Company/firm/enterpriseBrandProductMarketPeopleorOrganizati
3、onsEngagedinBusiness:Company,firm,enterprise,joint-venture,corporation,individualcompany,collectivefactory,privatecompany,conglomerate集团企业，CEO,manager,merchant,salesman,businessman;PlacestoConductBusinessActivities:Market,departmentstore,supermarket,stockexchange,hotel,restaurant,bank;Oth
4、erTermsFrequentlyUsedinBusinessOperation:Sell,buy,goods,order,profit,interest,invoice,check,bill,consumer,customer.WhatisBusiness?Businessisthehumanactivityrelatedtomaterialthings.Itisnecessaryforcivilization.Businessistheactivityofproducinganddistributinggoodsandservices.Businessisthehum
5、anactivityrelated涉及tomaterialthings.Itisnecessaryforcivilization.Itisfoundinallsocieties,eventhesimplestones.Businessmayincludetheproductionofgoods:Makingairplanes,buildingbuildings,andconstructing构成paperboxesareexamplesofproduction.Itcanalsoprovidethefinancing理财融资fortheseactivities.Lendi
6、ngmoney,tradingstocks股份andbonds有息债券,andsellinginsurance保险policiesrelatetothesecuring获得ofcapital资本forbusinessactivities.Otherformsofbusinessincludemerchandising买卖,whichisthesellingofproducts,andprovidingvariousservices,suchasaccounting会计,distributing分发,andrepairs.Business,then,istheactivit
7、yofproducinganddistributinggoodsandservices.TheNatureofBusinessTheoutlineofthecourseBusinessandeconomy——BusinesssectorsandIndustries——Companies(CSRandBusinessEthics)Marketing(Marketingstrategy/IntegratedMarketing/directmarketing/positioning/personalselling/AIDA/FABV
