豪生国际-HOJO 试业检查手册.pdf

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1、PRE-OPENINGCHECKLIST(BRANDCOMPLIANCE)ThischecklistissubmittedtoyouinordertoassistintheorderlytransitionofahotelintotheHowardJohnsonsystem.UnderthetermsofyouragreementwithShanghaiHowardJohnsonHotelManagementCo.Ltd.onceyourhotelisbrandedasaHowardJohnsonhotel,itisyourobligationtoensureth

2、atallHowardJohnsontrademarksandservicemarksareuptothestandardsofHowardJohnson.本检查清单帮助你有序地将酒店挂牌为豪生酒店。酒店管理合同的条款规定，一旦酒店加入豪生系统，业主应该确保豪生的标识和商标的使用符合豪生标准。1预开业检查清单（品牌执行）Page页码FORCOMPANYMANAGEDANDFRANCHISEHOTELS适用全权委托管理酒店及特许经营酒店A.UMBRELLAGUIDELINES3总纲B.SIGNS4标识C.ADVERTISING&PROMOTIONALPRINT5广告

3、及促销印刷品D.IN-HOTELCOLLATERALS,AMENITIES,6GUESTSUPPLIES,F&BSUPPLIES,STAFFSUPPLIES酒店内部印刷品、客用品、餐饮用品、员工用品E.VEHICLES22车辆F.MANUALS23手册G.SALESCONTRACTS24销售合同H.DOCUMENTSFOROPENING25开业所需的证照2PRE-OPENINGCHECKLIST(BRANDCOMPLIANCE)FORCOMPANYMANAGEDANDFRANCHISEHOTELS适用全权委托管理酒店及特许经营酒店Thefollowingoutli

4、nesgeneralguidelinesforthepre-openingforCompanyManagedHotelsandFranchisehotels:以下是全权委托管理酒店及特许经营酒店挂牌的程序大纲：A.UMBRELLAGUIDELINES总纲EnsurethatusageofanyHowardJohnsontrademarks,servicemarks,script,slogans,oremblemsisuptothestandards.Ensurethat1)guestsarebeingadvisedthatthehotelisaHowardJohn

5、sonproperty,2)telephonesareanswered“HowardJohnson”.确保豪生商标、服务标识、文字、口号或标记的使用符合标准。确保：1、客人被告知该酒店是豪生酒店；2、电话回答使用“豪生”。ThefollowingisachecklistofitemswhichmaycarrythewordsHowardJohnson,ortheservicemarksforthisproperty.Theblankspacesnexttoeachitemareforyourconvenienceinusingthischecklist,aswel

6、lasfortheuseofShanghaiHowardJohnsonHotelManagementCo.Ltd.oranyotherdesignedHowardJohnsonofficerwhowillconductanaudit.下列清单用以检查该酒店使用豪生或豪生服务标识的内容。空格旨在方便使用本清单进行检查的人员，包括上海豪生酒店管理有限公司的人员，以及豪生集团总部的人员。3预开业检查清单（品牌执行）B.SIGNS标识Signsinclude:标识包括：remarks•Signage•标牌________________________________•S

7、criptsigns•文字标识________________________________•Billboards/roadsigns•招贴板标识/路标________________________________•Directionalsigns(ondocksorroads)•方向标识（码头或道路）________________________________•On-premisepromotionalsigns•建筑物内促销标识________________________________•Entrancesigns•入口标识____________

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