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1、AbstractAfterover20years’development,China’sShippingenterpriseindustryhasmadesomebreakthroughsinhigh-techproductsandmarineengineeringequipmentsmanufacturing,makingitselfanimportantindustryinpromotingemploymentandstabilizingtheeconomy.However,affectedbytheeconomicc
2、risis,theinternationaltrademarketisdeterioratingrapidly,andtheinternationalShippingEnterprisesmarketgoesintodepression.Shipbuildingindustry,astheupstreamindustrychain,fallsintowinter.China'sshipbuildingindustryiscurrentlyfacedwiththeproblemofnotonlysurvival,butals
3、orevitalization.Ifwewanttograspthe"opportunity"inthe"crisis",weneeddeveloptheindustrymuchstrongerinbothquantityandquality.Therefore,insuchsituationthatChina'seconomicgrowthslowingdownandtheshipbuildingindustrytrappingindifficulties,thestudyofChina'sshipbuildingind
4、ustrycompetitivenessharborspracticalsignificance.Thispaperfirstsummarizestheresearchresultsofcompetitivenessconductedbydomesticandforeignscholars.Andthenbasedontheresearchofenterprisecompetitivenesstheory,wegivethespecificmeaningofenterprisecompetitivenessofshipbu
5、ildinginconsiderationofthecharacteristicsofshipbuildingenterprise,elaborateandanalyzetheinfluencefactorsofmarketcompetitivenessandtheprincipleofestablishingindexsystemamongShippingEnterprisesenterprises.ThenthroughtheanalysisoffinancialanalysisandAHPmethod,weconst
6、ructthemanufacturingenterprisecompetitivenessevaluationindexsystemmodel.ThroughanalyzingthecompetitivenessperformanceofAenterprises,thispaperpointsouttheproblemsandthecausingfactorsaswell,andputsforwardthecorrespondingimprovements,whichhascertainreferencevaluetoen
7、hancethecompetitivenessofothershipbuildingenterprisesofourcountry.ThroughtheevaluationofAcompany,thispapertriestoinordertoprovideareferencetotheshipbuildingindustry’spolicy-makerinthemacrolevel.Keywordsshipbuildingcompanycompetitivenessanalytichierarchyprocess目录摘要
8、ABSTRACT第一章绪论...........................................................11.1研究的背景.........................................................11.2研究的目的及意义..
