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1、红山文化遗产活化与旅游区构建研究[摘要]红山文化作为史前文明的重要组成部分，却多以地方资源被提及，通过探寻红山文化遗产活化的新路径，并首次提出红山文化旅游区的构想，以期促进红山文化旅游快速发展。该旅游区涵括承德、赤峰、通辽、朝阳、阜新、锦州、葫芦岛等七市。借助ArcGIS技术分析区域吸引物空间结构，AHP法评估红山文化旅游价值，研究显示：（1）该区吸引物空间分布地理集中性不强，主要在滨海地区、承德西部、赤峰西南部、通辽西北部，各县市内分布也不均衡。（2）价值评价中有年代久远性、知名度、稀缺性、工艺独特性、文化典型性、文物出土数、可参与性、原真性等8个关键因子。研究
2、提出变形艺术还原与分解、图腾文化符号具象化、DIY艺术品元素重组、科技造景活现古元素等遗产本体活化路径，体验多样化形式穿越、观神话传说舞台演绎、品味古今元素大融合、模仿象形文字造型、雅俗共赏原始性文化等观赏者活动活化路径。研究还提出红山文化资源构建以赤峰、朝阳为核心的平行多核模式，区域旅游资源构建三大旅游圈层，整区构建七大旅游产品体系。该旅游区形象定位在“品中国文化元典，览红山天地灵气”。[关键词]红山文化；遗产活化；旅游区；空间结构；旅游价值ITHESTUDYONTHEHERITAGEACTIVATIONANDTHETOURISTAREACONSTRUCTION
3、OFHONGSHANCULTUREABSTRACTHongshanculture,asanimportantcomponentoftheprehistoriccivilization,however,ismentionedmoreasapartoflocalresources.ThestudywillsearchnewpathsofheritageactivationaboutHongshanculture,andputforwardtheideaofHongshanculturetouristareaforthefirsttime,inordertoaccele
4、ratetourismdevelopmentaboutHongshanculture.Thetouristareaincludessevencities,Chengde,Chifeng,Tongliao,Chaoyang,Fuxin,JinzhouandHuludao.ThepaperanalyzesspatialstructureofareaattractionsbyvirtueofArcGIStechnology,evaluatesthetourismvalueofHongshanculturebyAHPmethod,researchshowsthat:(1)
5、Thegeographicconcentrationcharacteristicsofspatialdistributionaboutareaattractionsisnosignificant,mainlyinthecoastalareas,thewesternofChengde,thesouthwestofChifeng,andthenorthwestofTongliao.Thedistributionofcountiesattractionsisalsonotbalanced.(2)Thereareeightkeyfactorsinthevalueevalu
6、ationsystem,includingtimehonoured,popularity,scarcity,craftuniqueness,culturaltypicalness,andthenumberofunearthedculturalrelics,participationandauthenticity.Thestudyputsforwardtheactivationpathsofheritageontology,suchasthereductionanddecompositionofthetransformationart,thevisualizatio
7、noftotemculturesymbol,thereorganizationofDIYartmaterials,andthepresentationofancientelementslivelybytechnologyandlandscape.Theresearchalsoputsforwardtheactivationpathsofvieweractivities,forinstance,experiencingthetimetravelindiverseways,watchingthestageperformanceofmythsandlegends,tas
8、tingt
