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1、ABSTRACTRESEARCHONTHEDISTRIBUTIONNETWORKOFGANNANNAVELORANGEBASEDONMULTI-OBJECTIVEOPTIMIZATIONABSTRACTGannannavelorangehasaproductionthatrankfirstinChinaandthirdintheworldforyears,itsmarketingscopeescalateconstantlyandbecameoneofthemostcompetitivefruits.In2014,Gannannavelorangelocatedfirsti
2、nthevalueofagriculturalproductlistwithavalueof53.89million￥.However,logisticsproblemssuchaspoorinfrastructureandtechnology,lowerscaleandintegration,longercirculationlinks,faultinessinformationsystemmanagementetc.restrictGannannavelorangeindustrialmodernizationdevelopmentlong-term.Orangesar
3、emostlytransportedanddistributedundernormaltemperatureconditions,thelonglogisticschaincoupledwithpoortechniquesaboutproductpackaging,shelf-lifepreservation,processingandtransportect.leadtoseriouscorrosiondamageandhugecosts.Therefore,thispaperresearchmulti-objectiveoptimizationofGannannavel
4、orangedistributionnetworkwithgoalofimprovingthedistributionsystemandreducinglogisticscostsofnavelorange.Thispaperisdividedintosevenchapters.Chapteronediscussestheresearchbackground,purposeandsignificance,presentsthemaincontentsandtechnologyroadmapaftertheresearchstatusoffruitlogisticswerer
5、eviewed.Chapteriidiscussestheproductionandmarketingstatus,distributionchannelsandlogisticsproblemsexistindistributionprocessofGannannavelorange.Chapteriiidiscussestheexpectations,contentsandmethodologiesofGannannavelorangedistributionnetworkresearch.Chapteriv,anewcirculationpatternofGannan
6、navelorangeisproposedwithlargedistributioncenterandleadingprocessingenterprisesasthecorefirst;Then,thehierarchylayoutofGannannavelorangelogisticsnetworknodeinJiangxiprovinceisdesignedwithEntropy-TOPSISMethodandMATLABsoftwareconsideringindexesofeconomic,social,transportandgeographic;Atlast,
7、thenumberandexactlocationofGannannavelorangedistributioncentersinGanzhoucityisdeterminedwithclustering-gravitymethod.Chaptervtakeslarge-middlesizedsupermarketRT-Mart,Carrefour,Hualiancentury,Guoguangect.asthenewhallnavelorangedemander,andbuildscostfunctionmode
