物流专业英语 教学课件 作者 周晓晔 徐剑 Chapter 4 .ppt

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1、Chapter4LogisticsStrategyManagementUnit1StrategicLogisticsManagementUnit2LogisticsImprovementUnit1StrategicLogisticsManagement1NewDevelopmentofGlobalMarket2RoleforLogistics3StrategyofLogistics4ImplementofLogisticsStrategy5CaseStudy1NewDevelopmentofGlobalMarketThecompetitiveenvir

2、onmentformanufacturingfirmshaschangeddrasticallyinthepast10to15years1.Customersingeographicallydispersed,emergingandestablishedglobalmarketsnowdemandhigherqualityproductsatlowercostinashortertime.Asaresult,firmshavebeenforcedtoreorganizetheirmanufacturingactivitiesandrealignthei

3、rglobalstrategies.2RoleforLogisticsLogisticshas,inthepast,beenconsideredanarrowly-definedfunctionalactivityconcernedwithtaskssuchastransportation,warehousing,inventory,andmaterialsmanagement2.Anewconcept,the“logisticsenvironment”mustalsobeconsidered.Changesinlogisticscapabilitie

4、s,technologies,andmanagementtechniqueshaveallowedlogisticstobecomeaprimarymechanismforintegratingandcoordinatingactivitiesacrossstagesofasupplychain3.3StrategyofLogistics3.1LowCostandHighQualityTactics3.2FlexibilityTactics3.3GoodDeliveryPerformancesStrategyofLogisticsInourframew

5、ork,strategyrefersprimarilytobusinessstrategy,whichspecifieshowabusinessunitwillachieveandmaintaincompetitiveadvantagewithinitsindustry.Weareparticularlyinterestedinthispaperwiththoseelementsofstrategythatrelatespecificallytomanufacturingcapabilitiesanddecisions.LowCostandHighQ

6、ualityTacticsCostasacompetitiveprioritycanbeinterpretedasthefirm’sintentiontobethelowestcostproducerinitsindustry.Itisareadilyunderstoodcompetitivedimensionandprobablyneedsnofurtherdiscussion.products.FlexibilityTacticsFlexibilitycanalsohavedifferentinterpretations,butwechooseto

7、considertwodifferentcategories:designflexibilityandvolumeflexibility.Designflexibilityisthe“capabilitytomakerapiddesignchangesand/orintroducenewproductsquickly.”GoodDeliveryPerformancesDeliveryperformanceasacompetitiveprioritygenerallyhastwodimensions.Thefirstisspeed.Deliveringp

8、roductstocustomersquicklycanofferanumberofcompe