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1、AbstractBeijingHutongastheuniquecharacteristicsofBeijingregionanditsrepresentregionalculture,whichistherepresentativeofthetraditionalcultureofBeijing.Inrecentyears,withthedevelopmentofthetourismindustry,Beijingalleybecauseofitsuniquenaturehasattractedmoreandmoreattention,hasbecomeapopulartour
2、istdestinationinBeijing.Today,thedomesticandforeigndignitariesvisitstoincreasetheprotectioneffortsandothermeasurestorepairtheHutongofBeijingnewlook,ontheotherhand,complyingwiththedevelopmenttrendof“culturaltourism",tomeettheneedsoftourists.HowtobuildinthetourismactivitiesandthespreadofBeijing
3、Hutongcompleteandtrueimage,highlighttheculturalcharacteristicsandresourceadvantages,namelythedisseminationoftourismimageofBeijingHutongasempiricalresearchcontentofthispaper.Inthispaper,throughtheanalysisoftourismimagecommunicationprocessaswellasindicators,combinedwithitsowncharacteristicsfort
4、hedevelopmentofBeijingHutong,BeijingHutongtourismimagecommunicationindex.Accordingtomediainformationtextwordfrequencyextract,combiningthetourismresourcesevaluationindex,referencetoexistingresearchintourismimagedisseminationofindicatorswhichmeansforthedevelopmentofBeijingHutongtourismimagecomm
5、unicationindex,ittriestomaketheindexofdevelopmentcharacteristics,perceptibilityandauthority.Thequestionnairewillbedevelopedinto,intheformofaquestionnairesurveyofempiricalresearch.TakingintoaccounttheHutongofBeijinginternationalculturalcommunicationandthesignificanceofthenumberofforeigntourist
6、s,thispapersetEnglishquestionnairetoensurebroadcoverageofthesurvey.FactoranalysisobtainedBeijingHutongtourismimagefromthesixdimensionsofhistoryandculture,aswellasHutongcourtyardbuilding,residentslivingcustomsandreflectlife,streetlandscape,commercialactivitiesandservicesandfacilitiesetc.basedo
7、nthequestionnairedata.Onthisbasis,throughtheaudienceforeachindeximportantdegreeofawarenessandperceptiondifferencebythemethodofIPAanalysis,analysisofeachindexinthesixdimensionsoftherealcommunicationsituation.ThroughthefactoranalysisandtheIPAan
