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1、UnitTwoTheIntroductionofAutomobileMarketLearningObjectives:1.Todiscussthepriceandbrandofautomobiles2.Toexpressthanksandregrets3.Tointroducetheautomobilemarket4.Tolearnthehistoryofautomobile5.TolearnandmastersuffixTask1VocabularyStormingdiscount,accident,steam-powered,electric-powered,automobile
2、manufacturer,brand,standardconfiguration,distributor,representative,gasoline-poweredDoyouknowthefollowingEnglishwords?a.accidentb.discountc.automobilemanufacturerd.brande.steam-poweredf.electric-poweredg.distributorh.standardconfigurationI.representativeJ.gasoline-poweredTask2Listening&Speaking
3、1.Learningsituation:Mikewouldliketobuysomenewcarsforhiscompany.Buthedoesn’tknowwhichbrandofcarissuitableforhim.Therefore,hewantstogetsomesuggestionintermsofprice,brandandfunctionofGermanyautomobiles.Theyaregoingtotakesuchkeyfactorsasbrandandpriceintoconsiderationwhilebuyingnewcars.Peterintroduc
4、estheautomodelAudiA6tohimorallyinparticular.Speakingmaterial:recommend,brand,inemergingmarkets,Germanycars,overtake,AudiA6,discount,model,average,carmakerKeysentences:1.I’dliketobuy….for….2.Which….areyouinterestedin?3.Generallyspeaking,Iprefer…to…4.Canyourecommendsome….?5.Howmuchis…?6.Inviewof…
5、weplanto…7.Canyouoffermesomediscount?8.Inthiscase,…isexpectedinconsiderationof…ThePriceandBrandofAutomobilesMike:I’dliketobuysomenewcarsfor ourcompany.Peter:Whatbrandareyouinterestedin?Mike:I’mnotsure.Generallyspeaking,Iprefer GermanycarstoJapanesecars.Peter:Well,somecustomersthinkthatGermanyca
6、rs arestrongerandmoredependableincaseof accidents.However,manyJapanesecarslook morefascinatingandattractive.Mike:That’sright.That’swhyIplantochoose Germanycars.Canyourecommendsome Germanybrandssoldwellhere?Dialoguesample1:Peter:Yeah,thereareseveralGermansuperior carmakerssuchasBenz,Audi,BMW aut
7、omobiles,etc.,whoseproductscanmake youenjoydrivingpleasuretotheextreme.In addition,salesinemergingmarkets, especiallyChina,arealreadybuoyantsothat ChinacouldsoonovertakeGermanyas Audi’ssinglelargestmarket.Mike:SohowmuchisAudiA6?Pe
