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1、About CLIOAboutCLIOTheClioAwardsaregiventorewardcreativeexcellenceinadvertisinganddesign.Theyareawardedinanumberoffields,including:TV,Print,Outdoor,Radio,IntegratedCampaign,InnovativeMedia,Design,Internet,Content&Contact,andStudentwork.About CLIOTheawardsarenamedforClio,theGreekMuseofhi
2、storyandwerefirstgivenin1959.Theywereexpandedtoincludeinternationalworkin1965.The1991ceremonywasplaguedbyscandal.Thescheduledpresenterfailedtoappear,andtwoimpromptupresentersstruggledtocarryouttheshow—ataskthatwasmadeallthemoredifficultbythelackofawinnerslist.Followingthis,agroupofinves
3、torsheadedbyChicagopublisherRuthRatnyreorganizedtheawardsprogramandeventuallysoldittoDutch-ownedcompanyVNU,whichin2007changeditsnametoNielsenandistheClios'parentcompanytothisday.About CLIOAboutCLIOClioisoneofthelargestawardsprogramsofitskind.Itsofficialpressreleaseindicatesthatin2007the
4、competitionreceivedmorethan19,000entriesfromallovertheworldandenlistedajuryofmorethan110judgesfrom62countries.About CLIOAboutCLIOThejudgesareinstructedtovalueideasmorehighlythanmereexecutionastheylookatallentriessubmittedandselectashortlist.Fromthat,theyvotetoawardtheverybestworkwithsta
5、tues—bronze,silverorgold.TheCliojudgingprocessallowsformorethanoneGold,SilverorBronzewinneror,insomecases,nowinneratallwithinindividualmediums(TV,Print,etc.).IfjudgesdetermineaGoldwinneris“best-of-the-best”inthemedium,theGrandCliomaybegiventothatentry.Only1%ofallentriesreceiveawards,whi
6、charegivenattwoseparateawardshowsduringafour-dayClioFestivalinSouthBeach,Miami,FloridainMay.WINNERS2008 BillboardGrandClioSelfDestructDeadlineCouriersColensoBBDO,AucklandBusinessEquipment/ServicesWINNERS2008 BillboardGoldJellyfishHavaianasBBDONewYork,NewYork Apparel/Fashion/FootwearWINN
7、ERS2008 BillboardSilverFrogsandWormsJellyfishFishHavaianasBBDONewYork,NewYork Product/ServiceWINNERS2008 BillboardBronzeCopChaseDodgeChallenger BBDODetroit,Troy AutomotiveWINNERS2008 StudentInnovativeMediaSilverSleepTomorrowRedBull MiamiAdSchool,Minneapolis StudentWINNERS2008 S
