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1、ThereareveryfewpeopleintheworldtodaymorecloselyassociatedwithinnovationthanAppleco-founder,SteveJobs.HeistheclassicAmericanentrepreneur—startinghiscompanyinthesparebedroomofhisparents’house,andpioneeringthefirstpersonalcomputerforeverydayuse.ThefamedNewYorkTim
2、escolumnist,ThomasFriedman,wroteacolumninwhichhesaidAmericaneedsmorejobs—SteveJobs.HemeantthatinnovationandcreativitymustbenurturedandencouragedtohelptheU.Sandothercountriesemergefromtheglobalrecession.EveryonewantstolearnmoreaboutSteveJobs,yetveryfewjournalis
3、tshaveidentifiedtheprinciplesthatdriveSteveJobsandhissuccess.Untilnow,thatis.TheInnovationSecretsofSteveJobs(McGraw-Hill,October,2010)revealsthe7principlesthatarelargelyresponsibleforhisbreakthroughsuccess;principlesthathaveguidedSteveJobsforhisentirecareerand
4、,moreimportant,principlesyoucanadopttodayto“thinkdifferently”aboutyourcompany,productorservice.SteveJobshassomethingtoteachyouaboutyourcareer,yourbusiness,andyourbrand.Hethinksdifferentlyabouteveryaspectofbusiness–fromproductdesigntomarketingtocommunications.H
5、erearethe7principlesresponsibleforJobs’breakthroughsuccess.PrincipleOne: Dowhatyoulove.Passioniseverything.Innovation—whichsimplymeans—newwaysofdoingthingsthatimproveourlives---cannotflourishunlessyouaretrulyobsessedwithmakingsomethingbetter—beitaproduct,aserv
6、ice,amethodoracareer.“Havethecouragetofollowyourheartandintuition.Theysomehowalreadyknowwhatyoutrulywanttobecome.”Jobshasfollowedhishearthisentirecareerandthatpassion,hesays,hasmadeallthedifference.It’sverydifficulttocomeupwithnew,creativeideasthatmovesocietyf
7、orwardifyouarenotpassionateaboutthesubject.In1972,SteveJobsdroppedoutofReedCollegeinPortlandafterjustonesemester.Hestayedanother18monthsto“dropin”tothoseclassesheenjoyed,likecalligraphy.Calligraphydidn’thaveanyobviouspracticalapplicationinhislifebutitwouldcome
8、backtoJobswhenhecreatedtheMac.TheMacintoshwastheworld’sfirstcomputerwithbeautifulfontsandtypography.IfSteveJobshadn’tfollowedhispassion,we’dstillbeenteringlinecommands.“Beingtheric
