英语课堂展示广告.ppt

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1、AdvertisementsContents:ⅠTop4FamousADCompaniesⅡTop10InnovationalADLetteringsⅢFiveBestInnovationalADAppreciationⅣConclusion321ThemostfamousADCompanyOgilvy&MatherWorldwide(奥美环球)BriefIntroductionOgilvywasfoundedby thefather of modernadvertising David Ogilvyin1

2、948in NewYork,anditwasthe world'smostfamous advertisingcompany,whichistheleader of4A companiesnow.CooperativePartnerAmericanExpress(美国运通)、Sears（西尔斯）、Ford（福特）、Shell（壳牌）、Barbie（芭比）、Pond's（旁氏）、Dove（多芬）、MaxwellHouse（麦斯威尔）、IBM、柯达、Motorola、Lenovo……ClassicalWorks

3、AppreciationThemostinnovativecompanyLeoBurnettBriefIntroductionItwas established at ChicagoofUSAin 1935.Itis the first advertisingagency,andhas nearly 100offices,morethan10,000 employees in over80 countries around the world.Itwas acquiredbyGroupe(阳狮),the w

4、orld'sfourthlargest Internationalmediagroup,in2002.CooperativePartnerMcDonald’s,CocaCola,Disney,Philips,MarlboroIthaveworkedforthe“Marlboro”cigarettes.AndfoundthemalecigarettecharacterandthecowboyimageinthewesternUnitedStatesandpromotetheU.S.marketshareofM

5、arlborofrom1%totheworldsalesfirst.RepresentativeWorksTheoldestcompanyJWT(JamesWalterThompson)BriefIntroductionJWTwasfoundedin 1864.Itwas 140 yearsold.JWTis thefirst advertising andtheinternational operating advertisingcompanyIntheworld.ClassicalWorksApprec

6、iationWorldtop4AADcompanyDoyleDaneBernBachBriefIntroductionWilliam BernBach Doyle and Dane  werethe co-founderof DDin 1949.DDB advertisingagency is one of themost famous topten advertisingagenciesintheworld. Itsglobal turnoverare 18billion dollars.Classica

7、lWorksAppreciation21Top10InnovationalADLetteringsIttastesgreat!Thechoiceofanewgeneration!Justdoit!Askformore!Top10InnovationalADLetteringsIntelligenceeverywhere.Makeyourselfheard.Top10InnovationalADLetteringsTop10InnovationalADLetteringsBeautifulmoments!-K

8、onicaCamera(柯尼卡相机)Focusonlife!--(奥林巴斯相机)Marlboroman!万宝路香烟Diamondisforever,stayforeverinapass迪比尔斯Top10InnovationalADLetterings1FiveBestInnovationalADTheme:YourmovistarnumberalwayssurvivesBrand:movistarTheme:An