译林牛津英语高一模块4Unit1Readingadvertisements教学课件.ppt

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1、UnitoneAdvertisementsByZhangRunxiaStep1:LeadInTask1:ASloganGuessingGame1.JustdoitNikeStep1:LeadInTask1:ASloganGuessingGame2.Behindthathealthysmile,there’saCrestkid.Toothpaste健康笑容来自佳洁士。Step1:LeadInTask1:ASloganGuessingGame3.Thechoiceofanewgeneration.Cok

2、ePepsi-colaStep1:LeadInTask1:ASloganGuessingGame4.TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。Step1:LeadInTask1:ASloganGuessingGame5.Tide’sin,dirt’sout.有汰渍，没污渍。Step1:LeadInTask1:ASloganGuessingGame6.Startahead.成功之路，从头开始。Step1:LeadInTask1:ASloganGuessingGame7.Go

3、odtothelastdrop.MaxwellcoffeeStep1:LeadInTask1:ASloganGuessingGame8.Adiamondlastsforever.钻石恒久远，一颗永流传。DeBeersStep1:LeadInTask1:ASloganGuessingGame9.Applethinksdifferent.苹果电脑，不同凡“想”。Step1:LeadInTask2:PairDiscussionAgoodadvertisementcanbe…Agoodadvertise

4、mentclearlyexpressedcreativeattractiveeffectivepersuasiveeasytounderstandimpressiveinformativeStep2:CarefulCheckingTask:Listalltheexamplesofadvertisementinthepassageanddividetheminto2parts.Step2:CarefulChecking1.Bright-teethfightbadbreath.2.Youareproud

5、ofyourcooking,soshouldn’tyoubuytheveryfreshestfood.CommercialAdsPSAs1.Yestolife,notodrugs.2.Knowledgechangeslife.3.ProjectHope—educatingeverychild.4.Whenyousmokecigarettes,youareslowlykillingyourself.Step3:ComparativeReadingTask:trytofindthesimilaritie

6、sanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements.CommercialadsPSAsPlacesfoundMeansusednewspapers,magazines,theInternet,radio,televisionuseattractivepicturesandcleverlanguageSimilaritiesCommercialAdsPublicServiceAdsAim/purpos

7、eRelianceExpensechargedTo________a_______orservice.To______peopleabout______,safetyoranyother_____whichaffects__________.Theyare______andwecan______alotby________freeofchargeDifferencespromoteproducteducatehealthproblempublicwelfareTheydonottellyouthe_

8、______truth.helpfullearnfollowingtheadvicetheygive.completeStep4:FurtherReadingAdsarean1._________partofourlives.Whatisanad?Include2.____________adsandPSAs.Use3.__________picturesandcleverlanguage.Encourageustobuyaproductorserviceorbeli