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1、advertisement无敌创意奥迪汽车广告熊猫奶酪广告。你敢不吃？试试看！Whatisadvertising?“Advertising”comesfromtheLatinword“adverto”meaning“turnattentionto”so“advertising”mightbedefined(定义)asanymeansofbringinginformationtothepublicforthepurposeofdrawingattentiontogoods,services,shops,oren
2、tertainments.ThefunctionsoftheadvertisementFunctionsattractattentioncreateinterestarousedesirestimulateattentionTheCharacteristicsoftheAdvertisingLanguageGenerallyspeaking,thelanguageofadvertising,mainlyofso-calledloadedlanguages,mustbealanguageofimmediatei
3、mpactandrapidpersuasion.Itmustbringtheadvertisedproductsintoattention,stresstheirqualitiesinthemostattractiveway,clearlyoutlinethereasonsforbuyingthem,andpreferablyleaveamemorableecho(反响,共鸣)ofwhathasbeensaidabouttheproductsringinginthereader’smindToachievet
4、his,thelanguageofadvertisingmustbeshort,concise(简明的),vivid(鲜明的),attractive(有吸引力的),andpersuasive(有说服力的),whicharefullydisplayedinadvertisingEnglish..EffectsPERSUASIVEPOWER诱惑力ATTENTIONVALUE注意价值MEMORYVALUE记忆价值Advertisement英语广告语欣赏1.Timeiswhatyoumakeofit.(Swatch)
5、 天长地久。（斯沃奇手表）3.Engineeredtomovethehumanspirit.(Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰）3.StartAhead.(Rejoice) 成功之路，从头开始。（飘柔）4.Adiamondlastsforever.(DeBierres) 钻石恒久远，一颗永流传。（第比尔斯）5.IntelInside.(IntelPentium) 给电脑一颗奔腾的“芯”。（英特尔奔腾）6.ConnectingPeople.(Nokia) 科技以人为本。（诺基亚）7
6、.FortheRoadAhead.(Honda) 康庄大道。（本田）8.Letusmakethingsbetter.(Philips) 让我们做的更好。（飞利浦）9.EnjoyCoca-Cola.(Coca-Cola) 请喝可口可乐。（可口可乐）10.GenerationNext.(Pepsi) 新的一代。（百事）11.Communicationunlimited.(Motorola) 沟通无极限。（摩托罗拉）12.Behindthathealthysmile,there’saCrestkid.(Crestt
7、oothpaste) 健康笑容来自佳洁士。（佳洁士牙膏）13.Goodtothelastdrop．滴滴香浓，意犹未尽。斯威尔咖啡）14.Obeyyourthirst．服从你的渴望。（雪碧）14.Obeyyourthirst．服从你的渴望。（雪碧）15.Taketimetoindulge．尽情享受吧！（雀巢冰激凌）16.Poetryinmotion,dancingclosetome．动态的诗，向我舞近。（丰田汽车）17.Cometowheretheflavouris．Marlborocountry．光临风韵之境
8、——万宝路世界。（万宝路香烟）18.Justdoit.只管去做。（耐克运动鞋）19.Askformore.渴望无限。（百事流行鞋）20.Thetasteisgreat.味道好极了。（雀巢咖啡）21.Feelthenewspace.感受新境界。（三星电子）22.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）23.Thechoiceofanewgeneration.新
