老外教你怎样通过电子邮件销售(英文版).doc

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1、Don'tBeBoring:4KeystoWritingEffectiveSalesEmailsLastweekIwascleaningupsomeoldfileswhenIranacrossanemailaccountusedduringmyfirstyearsinthecallcenterforstoringcopiesofclientsalesemailsIsent.IwasgladIhadsavedtheseemails,believingthatIcouldusethemforeducationalpurposesinthefuture

2、,andboy,wasIright.Someofthemmademecringeandthink:"WhatwasIthinking?Someoftheseareawful."We'vetalkedaboutvoicemailmessagesinthepastandidentifiedpointstoincludeandnottoinclude.But54/54whatabouttheemailswesendtoourclients?Inadditiontoacompellingsubjectline,whataresomethingsyoush

3、ouldincludeandhowshouldtheemailbestructuredtomakeyouremailsmoreeffectiveatinitiatingaconversation?Let'sdissectthefollowingemailIfoundinmyarchive.It'ssogenericthatIseeemailmessageswithasimilarformatlandinmyinboxtoday:HiBob,Hopethise-mailfindsyouhavingagreatday.Followingupinref

4、erencetoyougettingonourwebsite,[insertyourwebsitehere]anddownloading[insertyourreferencedocument]fromus.WantedtotouchbasetoseewhatledyoutothewebsiteaswellastoseeifIcouldbeofanyadditionalhelp.Wouldlovetogetincontactwithyouviaphoneore-mail.Pleasefeelfreetocontactmeatyourearlies

5、tconvenience.ForaLIMITEDTIMEspecial"EconomicStimulusPricing"Contactmeforfurtherdetails.Lookforwardtohearingfromyou.Haveagreatday!54/54LikeIsaid,it'sverygeneric--andnotveryengaging.Buttheformatisprolific,probablybecauseit'squickandeasytocreate.Let'sdoareviewanddiscoverwhereitf

6、allsshort.ThePleasantriesHopethise-mailfindsyouhavingagreatday.Inthisfirstline,myplanwastoinitiatetheconversationwithsometypeofpleasantriesbyreferringtothegreatdayIhopedhewashaving.Thiswasagreatplan,unlessBobwasnothavingagreatday.Hecouldhavebeenhavingawonderfulday.Healsocould

7、havehadanaccidentthatmorningandhadtogetaridetoworkfromacoworker.OrmaybeBob'sdoctorhadcalledhimwithsomebadnewsregardingamedicaltest.IfBobisnothavingagoodday,mymessagewon'tmatchhisstateofmind,andmyemailwilllikelybepassedoveratbestanddeletedatworstbeforehegetstothe"goodstuff.""H

8、owareyoudoing"and"Hopeyou'rehavingagoodday"aresuchlacklusteropenerst