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1、AudiA1DesIgnTheA1–Audi’ssmAllrepresentAtiveinthesubcompActclAssJustliketheothermembersofitsfamily,thesmallestAudiisanindividualpersonalitywithitsownstriking,authenticcharacterinitscategory.Insteadoffollowingtheincreasinglyfrequenttrendforvan-stylebodydesign,Audiha
2、sseparatedthefrontendandthecentresectionwithdriver’sareaquiteclearlyfromoneanother,andhasevenhintedataseparatebootsectionattherear.Theinteriordesignerstookaviation,withitsassociatedelementssuchaslightweightconstructionandefficiency,astheirinspiration.Lastbutnotlea
3、st,nopreviousAudihasbeenasamenabletocustomisationastheA1.12AUTHorJohAnnesschäferisresponsibleforAudiDesignCommunicationsatAUDIAginIngolstadt(germany).AnAudilikeAnyother–butwithAdifference!OntheAudistandatthe2007TokyoMotorShow,the“A1projectquattro”wasthecentreofint
4、erest.Itwasabold,assured,compactstatementfromIngolstadt,withasportychequered-flaggrille,adeterminedfacialexpressionandattractiveproportions.RumoursspreadthatthiswassurelyhowthenewAudiA1wouldlook–andtherewasindeedeveryreasonforthis.TypicalofAudiisitssystematicdevel
5、opmentofashowcarintoaseries-productionmodel.Scarcelyanyotherbrandhasthisrepu-tationforbasinglaterproductioncarscloselyonthedesignoftheshowcar.ThishasbeendemonstratedsuccessfullywiththeLeMansandPikesPeakcars,sotherewasjustificationforassumingthatthesubcompactshowca
6、sewouldbetreatedsimilarly.LessthanthreeyearswentbybeforetheA1waspresentedtoaninternationalpublic–andmosteffectivelytoo:thenewsub-compactcarisatypicalAudi.Fromeveryangleits“brandgenes”identifyitasamemberoftheAudifamily.TheA1iscertainlynotjustasmallerversionoftheA3.
7、TheAudiA1hasindividuality,astrikingappearanceandagenuine,authenticcharacterinitsclass.Itspresenceissporty,matureanddynamic,andwillappealtolargesectionsofthegeneralpublic–youngandold,maleandfemale,sportyandfashion-conscious.June2010AudiA113AudiA1DesIgnManyexcitingd
8、etailsinthisrearviewHowanathletemightlookwhenconcentratingjustbeforethestartTheA1ischic,compactandoffersamplecentreofthecarandthuscorrespondingandfeatur
