M4Unit1Advertisement.ppt

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1、M4U1ReadingAdvertisementsYestolife,notodrugs!Knowledgechangeslife!ProjectHope------educatingeverychild!Whenyousmokecigarettes,youareslowlykillingyourself!CommercialadvertisementsPublicserviceadvertisements1.Introductionofsubject2.Supportingdetails3.ConclusionAut

2、hor’sopinions/suggestions.Introductionofadvertisements.expository(说明的)writingReadingstrategy:ThistextSupportingdetails.Part1Part2Part3(Para.1)(Paras.2-4)(Para.5)3.What’sthemajordifferencebetweenthetwotypesofads?Newspapers,magazines,theInternet,radioandtelevision

3、arethemostcommonplacestofindthem.L.10---12Whatisanadvertisement?1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.Whereareadsmostcommonlyfound?Doesanadvertisementtellpeoplethecompletetruth?IntroductionofthesubjectExamplesandfactstha

4、tdeveloporsupporttheideaConclusionWemustbeawareoftheskilfulmethodsusedinadstotryandsellusthings.Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.Onetoothpasteaddeclares,…Onegrocerytellscustomers,…Wemustnotfallforthiskindoftrick.Findouthowtheauthororganiz

5、edthispart?PublicserviceadvertisementIntroductionofthesubjectExamplesandfactsthatdeveloporsupporttheideaConclusionPSAsusessomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremadetoservethepublic.PSAsaimtoteachusandhelpusleadbetterlives.Therear

6、ealsoPSAsthatencouragepeopletosupportpublicserviceprojects.ThereareevenPSAstoteachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthpublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisements

7、arealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.Readthefollowingsent

8、encesanddecidewhethertheyaretrueorfalseaccordingtothearticleWhichofthefollowingisnottrueaccordingtothetext?Wedon’trealizetheexactnumberofadsweseeandhearinaday.Weshoul