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1、AbstractABSTRACTAsthepillarindustryinthecityofShishi,theoutputvalueofTextileandgarmentindustryin2012reached60billionYuanRMB,accountingfor51%ofthetotalindustrialoutputvalue.InordertomaintainthesustainableandhealthydevelopmentofShishigarmentindustry,Shishicityproposedtheplantoesta
2、blishtheEastMilanfashioncreativecity.Intheaimof"combinationoffashionandindustry","combinationoffashionandmarket","thecombinationoffashionandbrand"guidelines,fashiondesigncreativecompanyinShishishowstheactivedevelopingmomentum,whichcanbeseenfrom"Shishitextileindustrialclustersust
3、ainabledevelopmentreport"of2013.BooBeenfashioncreativecompanywassetupinthe"OrientalMilan"--Shishiin2007.Asanewlyestablishedcompany,BooBeenfashionisstillintheexploratoryphaseofdevelopment.Themodelofdesignstrategymanagement,designaffairsmanagementandprojectmanagementdesignhasbeene
4、stablished,butwiththestrengtheningofthecompanypower,theoriginalmodelhascausedmanyproblemsintheactualoperation,suchasinefficiency,highcostcontrol,financialturmoil,unevenqualityetc.Thedecision-makersofthecompanyareactivelyexploringthemethodstomaintainthehealthydevelopmentofthecomp
5、anyaswellaslookingforwardtothesystematicalandtheoreticalguidance.BeingcommissionedbythefounderofBooBeenfashioncreativeandbasedonthesurveyofpresentstatusofthecompany,thepaperputforwardsomeproposalsforthefuturedevelopmentdirectionandtheimprovementofthecompanymanagementsystem.Witht
6、heSWOTinductivemethod,thispaperanalyzedthedevelopingstrengthsandweaknessesofBooBeenfashioncreativecompany,anddiscussedthecompany'sdevelopmentstrategyanditspossiblerisksaswellasthedesignmanagementtheoriesandmethods,forthepurposeofBooBeenFashionCreativecompany’sdesignmanagementopt
7、imization,thepaperalsoestablishedthedesignofmanagementsystemfromthreeaspectsofstrategicmanagement,designIIIAbstractmanagement,designprojectmanagement.Inordertoensuretheefficiencyofthemanagementsystemdesigning,thispaper,withthehelpofotherdesigncompanies’experience,suggestedfromth
8、ehealthylong-termdevelopmentideasthatthecompany
