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时间:2020-03-04
《索尼的企业文化综述英文版).doc》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、TheculturedifferencesbetweenSonyandB&OThefocusofourcomparativeanalysisliesontwomultinationalcorporationscompetingwithinthebusinessofaudio-videoequipment.ThetwocorporationsaretheJapanesecompany,Sony,andtheDanishcompany,Bang&Olufsen(B&O).Thesetwocorporationswerechosenprimarilybecauset
2、hetwowereinthesamebusinesswhichsetsthebasisforourcomparison.Secondly,wefeelthattheJapaneseandtheDanishcultureappeartobeverydissimilar.Finally,wechosethetwobecauseoftheaccessibiliyofusefulinformationregardingthem.AsSonyandB&Oareinthesamebusiness,onecandiscusstosomedegree,thatthesetwo
3、companiesarecompetingforsamecustomergroups;Sonyishighvolumeorientated,whereasB&Oisusingastrategyoffocus.B&Oisdifferentiatingitselfbyofferingdistinctiveproductswithfocusondesignthatappealtohigh-scalecustomers.Althoughthetwocompaniesarenottargetingonthesamemarket,theirbusinessenvironm
4、entissimilarintheaspectthattheybothproducehighqualityaudio-videoequipmenttargetedtotheglobalmarket.Becauseofthedistinctdifferenceinnationalbackgroundsofthetwoanddespitesomewhatdifferentmarketingstrategies,webelieveitwillbeinterestingtocomparethetwo.PowerdistanceThefirstdimensionina"
5、natural"culture,calledPowerDistance,indicatestowhatextentthesocietyacceptsthatanorganizationsiscontrollingthepower,andtheorganizationisdistributingthispowerinitsparticularway.Thisbeliefisreflectedinthemindsofbothpowerfulaswellaslesspowerfulmembersofthesociety.Thedimensioncanbeconsid
6、eredasthedegreeofinequalityamongpeopleinacountrythatis"accepted"bythepeopleofthatspecificcountry.Thisrangesfromrelativelyequaltoextremelyunequal.Wehavechosenthefollowingexamplesasextremeexamplesofhowthemindsetofthesocietyofacountrycouldbe.Thisisassaid"theextremes,"therefore,almostev
7、erybodyshouldfitintosomewherebetweenthetwoextremes:Table2.1:ThePowerDistanceDimensionSmallPowerDistanceLargePowerDistanceSuperiorsconsidersubordinatestobepeoplelikeme.Superiorsconsidersubordinatestobeadifferentkindofpeople.Thepowershouldbelegitimateandissubjecttothejudgmentastowheth
8、eritisgoodorevil.Po
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