四叶草团队创业企划书文本.doc

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1、长春工业大学大学生“金点子”创业创意大赛项目计划书一、执行总结.............................................41.1公司简介.............................................41.2市场描述.............................................41.3投资与理财...........................................51.4管理团队...................

2、..........................61.5整体项目进程.........................................6二、项目背景.............................................7三、产品与服务...........................................83.1产品与服务...........................................83.2产品性能.....................

3、........................93.3优劣比较.............................................93.4价值评估............................................103.5应用前景............................................103.6未来规划............................................10四、市场与竞争分析...............

4、.......................114.1宏观环境分析.........................................124.2竞争环境分析.........................................134.3企业结合评价.........................................15五、市场营销.............................................155.1目标市场....................

5、.........................165.2定价策略.............................................165.3战略伙伴建设.........................................165.4营销渠道分析.........................................165.5推广策略.............................................17六、公司战略................

6、.............................176.1公司愿景.............................................176.2发展战略.............................................186.3人力资源战略.........................................216.4企业文化建设.........................................22七、管理框架............

7、.................................237.1公司性质.............................................237.2组织形式.............................................237.3部门职责及配置.......................................247.4知识产权管理........................................257.5人力资源管理.......

8、..................................267.6员工持股.............................................26八、生产管理.............................................278.1生产要求.......................