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1、AbstractAbstract80yearsofthelastcentury,DruckernotedthatsocialentrepreneurshipfromthemanagedcommunityturnedtohelptheUSeconomyoutofrecessionsinceWorldWarIIfate.Afterthat,moreandmoreresearchersrecognizetheimportantroleofentrepreneurialeconomyonsocialandeconomicdevelopment.To
2、day,Chinaisanimportantmomentinthepoliticalandeconomicreformandtransition,thestatesupportpoliciesonthe"peoplebusiness"andavarietyofmacro-orientedtransformationofeconomicdevelopmentmode,especiallySMEs,familyeconomicdynamism,alargenumberofentrepreneursareindispensableless;201
3、1isasmallpartoftheinvestmentortotheconceptofmicro-channelbusinessmarkethasbeenwidelyrecognized,andbegantoflourish,butatthisstageofthecountryhomeoftheoreticalknowledgerelatedtoSMEentrepreneursknowlittleabouttheentrepreneurialopportunities.Source-basedentrepreneurialopportun
4、itiesanddifferentpointsofview,theevaluationprocesstoidentifythetypeoftheoreticalopportunity,andopportunityrecognition,opportunityrecognitionmethodfortheevaluationofseveralkey:Timmonsmodel,SWOTanalysis,Porter'sfiveforcesmodelhasbeenelaborated,conceptsandmicroentrepreneurial
5、characteristicsdifferentfromatraditionalentrepreneurcontacts,etc.areintroduced,theninrecentyears,micro-enterprisesandexistingtheoriesdevelopedittoidentifyandevaluateopportunitiesforbusinessopportunitiesrelatedTheoryinUniversityCityMallmicro-channelopportunitiesAssessments,
6、thestepofdisplayingthemicro-entrepreneurialopportunityrecognitionoftheevaluationprocess,andthemainindextheorymethods,andthroughtheCCuscoffee,forexample,isfurtherevidenceofmicro-entrepreneurshipandentrepreneurialtraditionofsomeofthesimilaritiesanddifferences,throughcasestud
7、iesandsummarizesthemicroentrepreneurialopportunitiesmaindimensionstoidentifythekeyfactorsandcorrespondingevaluation,basedonthetheory,modelsandindicatorstoassessthedimensionsofthetwocasesTimmonsprototypeevaluation,selection,IIIAbstractaddsomedimensionsandmetricsapplytomicro
8、-entrepreneurs,fromapracticalpointofviewFinally,theestablishmentofmicro-businessopportuni
