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1、NewRulesfortheNewEconomyAlsobyKevinKellyOUTOFCONTROL:TheNewBiologyofMachines,SocialSystems,andtheEconomicWorldKEVINKELLYNewRulesfortheNewEconomyRADICALSTRATEGIES10FORACONNECTEDWORLDVIKINGvikingPublishedbythePenguinGroupPenguinPutnamInc.,375HudsonStreet,NewY
2、ork,NewYork10014,U.S.A.PenguinBooksLtd,27WrightsLane,LondonW85TZ,EnglandPenguinBooksAustraliaLtd,Ringwood,Victoria,AustraliaPenguinBooksCanadaLtd,10AlcornAvenue,Toronto,Ontario,CanadaM4V3B2PenguinBooks(N.Z.)Ltd,182190WairauRoad,Auckland10,NewZealandPenguinI
3、ndia,210ChiranjivTower,43NehruPlace,NewDelhi11009,IndiaPenguinBooksLtd.RegisteredOffices:Harmondsworth,Middlesex,EnglandFirstpublishedin1998byVikingPenguin,amemberofPenguinPutnamInc.10987654321Copyright©KevinKelly,1998AllrightsreservedAportionofthisworkfirsta
4、ppearedinWired,September1997,asNewRulesfortheNewEconomy:TwelveDependablePrinciplesforThrivinginaTurbulentWorld.LibraryofCongressCataloging-in-PublicationDataKelly,Kevin.Newrulesfortheneweconomy:10radicalstrategiesforaconnectedworld/KevinKelly.p.cm.Includesb
5、ibliographicalreferencesandindex.ISBN06708811121.Economicforecasting.2.Businessforecasting.I.TitleHC5915.K451998658dc219836917Thisbookisprintedonacid-freepaper.PrintedintheUnitedStatesofAmericaSetinElectraDesignedbyFrancescaBelangerWithoutlimitingtherightsu
6、ndercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(electronic,mechanical,photocopying,recording,orotherwise),withoutthepriorwrittenpermissionofboththecopyrightownera
7、ndtheabovepublisherofthisbook.ForGia-MiinCONTENTSThisNewEconomy11EmbracetheSwarm92IncreasingReturns233Plentitude,NotScarcity394FollowtheFree505FeedtheWebFirst656LetGoattheTop837FromPlacestoSpaces948NoHarmony,AllFlux1089RelationshipTech11810OpportunitiesBefo
8、reEfficiencies140AThousandPointsofWealth156NewRulesfortheNewEconomy161ACKNOWLEDGMENTS163NOTES165ANNOTATEDBIBLIOGRAPHY167INDEX173NewRulesfortheNewEconomyThisNewEconomyNoonecanescapethetransformingÞreofma
