中国—南亚博览会南亚参展商的满意度分析报告.pdf

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1、AbstractAbstractCHINA-SOUTHASIAExpoisacomprehensiveexhibitioninChinawhichsetstrade,investment,culturalandtourismcooperationasawhole.ItisacooperationplatformbetweenChinaandSouthAsiancountries.SouthAsianexhibitors’satisfactionlevelwilldeterminethesuccess

2、ofChinaandSouthAsiaregionalexchangesandcooperation.Thus,itisnecessarytoimprovetheexhibitionservicesaimedatSouthAsianexhibitors.ThethesisconstructstheexhibitorsatisfactionindexsystemaimedatSouthAsianexhibitorsinCHINA-SOUTHASIAExpo.Theweightofeachobserva

3、tionvariablesisdeterminedbyusingtheprincipalcomponentanalysis.Basedonprimarynddatafromthe2CHINA-SOUTHASIAExposurvey,thethesiscalculatesthecomprehensivescoreofSouthAsianexhibitorsatisfaction.Takeweightedvalue0.050andSouthAsianexhibitorcomprehensivesatis

4、factionscore3.42（68.4%）asabenchmark,20observationvariablesaredividedintofourareas:advantagearea,keyimprovementarea,maintainingareaandattentionarea.Aimedatthisfourareas,thethesisproposescountermeasurestoimproveSouthAsianexhibitors’satisfactionlevelinCHI

5、NA-SOUTHASIAExpo.Keywords:CHINA-SOUTHASIAExpo;SouthAsianExhibitors,SatisfactionII目录目录摘要...............................................................IAbstract..........................................................II第一章导论............................

6、..................................................................1第一节选题背景及研究意义.................................................................................1一、选题背景.....................................................................................

7、....................................1二、研究意义.........................................................................................................................2三、研究内容及方法..............................................................................

8、...............................2四、主要创新点.....................................................................................................................3第二节理论基础和文献综述...................................................................