新编进出口英语函电 UNIT ONE.ppt

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1、UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWelcometotheCourseofCorrespondenceforImportandExport!UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTUp-to-dateCorrespondenceforImport&ExportRequirements:1.Beontimeforclass;2.Previewwhatyouaregoingtolearnnextclassandreviewwhatyouhavelearnedintime

2、;3.Finishalltheexercisesassigned;(oralwork,writtentask,pre-classworkandin-classwork)4.Evaluationbasedonyourattendence,classperformanceandyourexercisesUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWhydowelearnletterwriting?UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWehavetocommunicate.Th

3、reechannelsforcommunications:Vis-à-vis[‘vizəvi]（面对面）VerbalWrittenUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTThreeConsiderationsforEvaluationofChannelsMoneyTimeDocumentationUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTUNITONEPresentationandLayoutofBusinessLettersUP-TO-DATECORRESPONDENC

4、EFORIMPORT&EXPORTAletterislikeavisitonpaper.UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTAlltheelementsofbusinessletterstylecometogethertoproduceareflectiononpapernotonlyofthewriter’sabilityandknowledge……butalsoofanorganization’stotalimage.fromMerriam-Webster’sGuidetoBusinessCorresp

5、ondenceUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWell-writtenlettersreflectafirm’sprideandconcernforquality;Poorly-preparedcorrespondencecanproduceanegativeimpressionthatitsrecipientsmayhavesecondthoughtsaboutpursuingbusinesswiththefirm.fromMerriam-Webster’sGuidetoBusinessCorres

6、pondenceUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTEssentialqualitiesforwell-preparedbusinessletters:GoodqualitystationeryNeattypingorprintingEvenspacingShortparagraphsCorrectgrammar,spellingandpunctuationUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTGoodQualityStationeryLettersheet:pla

7、inwhitebondpaper,unruled.withletterheadprintedorengravedinblack,greyorwhite.size:21x30cm,orA4.Envelope:matchingthelettersheetinquality;conformingwithletterheadinprintingorengravingsize:22x11cmUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTALetterheadinBlackUP-TO-DATECORRESPONDENCEFORI

8、MPORT&EXPORTALetterheadinBlueUP-TO-DATECORRESPONDENCEF