桂林米粉创业计划书.doc

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1、目录1.1企业介绍描述1.1.1企业背景或简史··········································11.1.2企业使命和目标··········································11.1.3商业模式描述············································11.1.4现状与需求··············································11.1.5资本结构/股东名单·······································11.1.

2、6组织结构和法人结构······································11.2产品/服务1.2.1产品描述···············································21.2.2服务描述···············································21.2.3产品可行性分析·········································21.2.4知识产权···············································21.2.5消费者利益

3、·············································21.3市场分析1.3.1产业描述··············································21.3.2目标市场···············································21.3.3市场开拓战略···········································21.4竞争分析1.4.1现有竞争者·············································31.4.2替换产

4、品-服务··········································31.4.3SWTO···················································31.4.4竞争优势···············································31.4.5进入壁垒···············································31.5管理团队1.5.1管理团队···············································31.5.2董

5、事会·················································41.5.3主要专业服务机构·······································41.6营销计划1.6.1定价战略···············································41.6.2分销渠道··············································41.6.3促销和广告············································41.7运营计划1.7.1

6、生产或服务的交付方式··································41.7.2合格劳动力的可得性····································41.7.3业务合作伙伴··········································41.7.4产品质量控制··········································41.7.5客户支持··············································41.8财务分析1.8.1未来3—5年的资本需求·········

7、························51.8.2亏平衡点分析··········································51.9关键的风险、问题和假定1.9.1关键风险··············································51.9.2回购和退出策略········································52.0结论·········································