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1、Part1:Sevenselectedfive七选五(1)1.__________.Everyday,wepassbyadvertisementsonbusesandbillboards,ontrainsandintrainstations,inshopwindows,outsiderestaurantsandonpublicnoticeboards.Athome,weseeadvertisementsinmagazinesandnewspapersandinthemiddleofourfavoritetelevisionprograms
2、.2.________.Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.Withsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisementswork.3.___________.GDF4.__________.(2)Anadvertisementisamessageora
3、nnouncementthatinformsorinfluencespeople.Itcanusewords,pictures,musicorfilmtocommunicateitsmessage.Advertsarenotonlymadeandpaidforbybusiness,butalsobyindividuals,organizationsandassociationsthatwishtoinformoreducatethepublic.Howdoadvertisersmakeeffectiveadvertisements?Ide
4、ntifyyourtarget(3)Advertisersmustpaythemediafordisplayingtheirads.5._________,inotherwordsthepeopletheadvertisementintendstopersuade.Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappealtothisgroup.Havingid
5、entifiedthetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.Thisinformationthenformsthebasisfordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.EAA.Whatisanadvertisem
6、ent?B.Howeffectiveareadvertisements?C.Advertisementsareimportantinourdailylife.D.Thenwecanavoidbeingcontrolledbythem.E.Theirmoneywouldbewastedifthemessagedidn’treachitstargetaudienceF.WehearadvertisementsontheradioandcomeacrossthemontheInternet.G.Doyouknowhowmanyadvertise
7、mentsyouareexposedtoinyourdailylife?Part2Rationalcloze语法填空Appealtoyourtarget(4)Inordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.Forexample,theoneinPicture1,1._____advertisessportsshoes,showsyoungpeopledoingexcitingthings.Theco
8、lorsandtheflamesalsosuggestexcitement.Themessageitissendingis:“Buyourshoes,andyou’llliveanexciti
