大学生旅游市场调研.ppt

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1、TheInvestigationReportofpossibilityofOpeningUniversityStudents'TouristMarkettourismmanagementPan.Du.li.Zhong.Wang.★★TheoreticalFoundation★★★★FeasibilityAnalysis★★para1-1★Disposableincome★Leisuretime★Personalphysicalcondition★TrafficconveniencedegreeObjectiveconditionsHierarchyOfHumanNeedsTh

2、ehigherneedscontributemoretotourismmotivation.TypesofMotivationsfortravel★PhysicalMotivation★CulturalMotivation(curiosity)★SocialCommunicationMotivation★EgoMotivationThere'sacombinationofdifferentmotivationfortravelingFeasibilityAnalysis★MarketPotential★DisposableIncome★LeisureTime★TouristM

3、otivation★TouristInstallation★★MarketPotentialSince1999ourcountrycollegesanduniversitieshavecarriedoutincreasingenrollment,thescaleofuniversitystudentsattendingschoolbecomeextension.DependingondatesfromChinaStatisticsYearbook2010display,ourcountryinschooluniversitystudentsare21,446,570,000b

4、ytheendof2009.Inthebigtourismthearrivaloftheera,theamountofuniversitystudentsgroupsatisfythefundamentalconditionstoopentouristmarket.★★DisposableIncomeAncientlyuniversitystudentsconsumptionlevelistotallyloweranddisposableincomeislimited,asaresult,touristenterprisesaredifficulttogainprofitfr

5、omuniversitystudentsmarket.Consequently,universitystudentsmarketisnotvaluedandseenaschickenribsbytouristagenciesandothertouristenterprises.Inrecentyears,universitystudentsattendingschoolhavemoreaccesstoincomealongwiththeprogressofeconomydevelopandthemoreemphasisournationputoneducation.Famil

6、yfinancialsupport,scholarship,andpart-timerevenuehavegreatlyimprovedstudentsfinancialsituation,providingstudentswithbasiceconomicsituationtotravel.★★LeisureTimeExceptforlegalfestivalsandholidays,undergraduatealwaysenjoytraditionalwinterandsummervacations,approximately172daystakingup47percen

7、tofalltheyeartime.Inaddition,EducationDepartmentsupplyundergraduatemuchsocialpracticeopportunitiesandself-studytime.Consequently,undergraduatespossessaabundantofleisuretimeandhaveconsiderablechoiceofautonomyandthedegreeoffreedom.★★TouristMotivationAsthea