大学生创业SWOT分析.ppt

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1、SWOTAnalysisUniversityStudents'InnovativeUndertaking大学生创业的SWOT分析UniversityStudents'InnovativeUndertaking双击添加标题文字1BackgroundSWOTAnalysis23StrategyBackgroundSWOTanalysisisastrategicplanningmethodusedtoevaluatetheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaproje

2、ctorinabusinessventure.SWOTinvolvesspecifyingtheobjectiveofthebusinessventureorprojectandidentifyingtheinternalandexternalfactorsthatarefavorableandunfavorabletoachievethatobjective.ThetechniqueiscreditedtoAlbertHumphrey,wholedaconventionatStanfordUniversityinthe1960sand1

3、970susingdatafromFortune500companies.DefinitionGoalHistoryToYou:ASWOTanalysismustfirststartwithdefiningadesiredendstateorobjective.ASWOTanalysismaybeincorporatedintothestrategicplanningmodel.StrategicPlanninghasbeenthesubjectofmuchresearch.STEP1STEP2BackgroundProcessBackg

4、roundcharacteristicsofthebusinessthatgiveitanadvantageoverothersintheindustryStrengthscharacteristicsthatplacethefirmatadisadvantagerelativetoothersWeaknessesexternalchancestomakegreatersalesorprofitsintheenvironmentOpportunitiesexternalelementsintheenvironmentthatcouldca

5、usetroubleforthebusinessThreatsSWOTSWOT——Strength1）Theuniversitystudentsareyoung,dynamicandpassionate.mostimportant:daretothink,daretospeakanddaretoact.2）Theuniversitystudentshavemasteredtheadvancedtheoreticalknowledgeandtechnology,whohaverelativelyhigh-qualityinspecificf

6、ields.3）Theuniversitystudentshaveabetterabilitytoacceptandacquiresomethingnew.SWOT——Opportunity1）Gettingsupportfromlocalgovernmentiseasiercomparedwiththeolddays.2）Agoodplatformforthemisprovidedbythetime-backgroundwiththedevelopmentofknowledgeeconomy.3）Financialcrisisasani

7、ndirectlyimpetuspushsomeofthemintoUniversitystudents'innovativeundertaking.SWOT——WeaknessWeaknessLackofworkandsocialexperience,humanrelationsLakeofstart-upfundLackofthesenseofmarketingLakeoftheexperienceofbusinessmanagementLimitedabilitytotakerisksLackofentrepreneurialspi

8、rit——innovation,willAimtoohighandpoorpsychologicalqualitySWOT——ThreadEntrepreneurialEnvironmentg