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时间:2020-02-06
《(英文)罗兰贝格给荷兰石油做的SWOT分析.ppt》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、SectorSketchandSWOTAnalysisoftheDutchOilSector–FinalPresentation–DutchMinistryofEconomicAffairsOilDivisionTheHague,3rdFebruary1999AconflictappearstobeemergingbetweenthetraditionalDutcheconomicstrengthsandmorerecentenvironmentalconcernsDutcheconomicprosperityOilindustryfocussedonex
2、portsFoundedontradingMotorofRotterdamtradingstrengthDutchenvironmentLegitimateenvironmentalconcernsHighpopulationdensitylow-lying-vulnerabletoGlobalwarmingGlobalwarmingCongestionNoiseExportindustrymustbeinternationallycompetitivetosurviveToughenvironmentalstanceConflictContentsPage
3、A.ExtractsfromSectorSketchB.FeedbackfromoilandchemicalcompanyinterviewsC.SWOTAnalysisC.1.StrengthsC.2.WeaknessesC.3.OpportunitiesC.4.ThreatsD.Recommendations47111217232631A.ExtractsfromSectorSketchTheDutchoilindustryhastraditionallybeenstrongandinternationallyorientatedRefiningandC
4、hemicalsTradingPortsOnly15%oftotaloilsupplydestinedforhomemarketAccountsfor9%ofEUrefiningcapacityKeysynergieswithandsupplytoDutchchemicalsindustryBeneluxchemicalclusterissecondlargestinEuropeRotterdam‘world’sleadingport’for30yearsRoad,rail,inlandwaterwayandpipelineconnectionstomany
5、majormarketsMajoroiltradingmarketintheEUtimezoneandoneofthebig3globally(Rotterdam,Houston,Singapore)EachsectorintheoilindustryfacesimportantissuesaffectingitscompetitivepositionOilrefiningIncreasingcostsofenvironmentalcomplianceMergers/allianceschangethecompetitivesceneOvercapacity
6、andlowreturnsStorageSupportstheinternationalbusinessFostersindependenttradersOvercapacityandlowreturnsTradingStrongroleofrefiningcompaniesDependentoncriticalmassofRotterdammarketBunkeringImportantfueloiloutletforrefinersRefinersbecomingdominantPipelinesPipelinesandwaterwayskeytoRot
7、terdamlogisticaladvantageDominatedbyprivateorconsortiumownedpipelinesChemicalsImportantsynergieswithoilsectorSectorenteringdownturnLong-termgrowthpotentialB.FeedbackfromoilandchemicalcompanyinterviewsEnvironmentalandclean-upregulationswerecentraltoviewsexpressedbymostintervieweesRo
8、leoftheNetherlandsDecision
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