新编剑桥商务英语(初级)unit three1A.ppt

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1、CompanybiographyThemanbehindMcDonald’sNewWords&Expressionsbiographyn.形成、成长和衰亡的记载；传记fastfoodrestaurant快餐店transformvt.转换、改变、改造globalbusiness跨国企业originaladj.最初的，原始的，起源的franchisen.&vt.特许经销权，给……以特许featuren.&vt.是……的特色，以……为特色Frenchfries炸薯条NewWords&Expressionssoftdrinkn.

2、软饮料；汽水milkshaken.奶昔purchasevt.买，购买multimixern.多用混合器（机）exclusivedistributor独家批发商（代理商）openvi.&vt.开设，开办，开张expandvi.&vt.扩大，扩张corporationn.公司LeadinFreetalk:Doyoulikefastfood?Whenwasthelasttimeyouwenttoafastfoodrestaurant?Whatdoyoulikeaboutfastfoodrestaurant?Whatdoyoud

3、islikeaboutfastfoodrestaurant?FastfoodindustryinU.S.A.美国的快餐业BackgroundKnowledgeCharacteristicsoffastfood快餐的特点Fast快Fresh新鲜Fried油炸Fantasy浪漫感Fordism福特主义Franchising特许经营权Readandanswerthefollowing1/theplaceoftheoriginalMcDonald’srestaurantSanBernardino,California2/what

4、wasontheoriginalMcDonald’smenuhamburgers,Frenchfries,softdrinksandmilkshakes3/thenamesoftheownersoftheoriginalMcDonald’sRichardandMaurice(Mac)McDonaldReadandanswerthefollowing4/WhodevelopedtheMcDonald’sfranchiseRayKroc5/HowmanyMcDonald’srestaurantstheretodayOver3

5、1,000AnalyzethetextRunasmallbutbusyrestaurant经营一家小小的但是繁忙的饭店Featurealimitedmenu以一份有限的菜单为特色Themilkshakeswerepopular奶昔非常受欢迎Atatme同时Exclusivedistributor独家批发商Afantasticopportunity一个绝好的机会OpenhisfirstfranchisedMcDonald’srestaurant开了第一家有特许经销权的麦当劳Continuetofranchisenewres

6、taurantsandtoexpand继续特许经销新的饭店并扩大Lineup排队Reading:TheManbehindMcDonald’s麦当劳餐馆的幕后人TextStructureAnalysisTimeownerscaleplaceFastfood1954RichardandMauriceMcDonaldsmallSanBernardino,CaliforniaHamburgers,frenchfries,softdrinksandmilshakes.1955RayKrokFranchisedMcDonald’sD

7、esPlaines,Illinois1961RayboughtthebusinessfromtheMacDonaldbrothersfor$2.7millionToday31,000restaurants100countriesReadthefollowingandmakechoicesGrammar:Thepastsimple一般过去时Thepastsimpleisused（一般过去时用于）Totalkaboutactionsthathappenedinthepast.Thetimeisspecified,orunde

8、rstoodfromthecontext.（谈论发生在过去的动作。时间已点明或从上下文可获知）Totalkaboutpaststates.（谈论过去的状态）Thepastsimple规则动词不规则动词不定式形式过去时不定式形式过去时talkplaystopstudytravelprefertalkedplayedst