商务书信格式.ppt

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1、商务书信格式台州广播电视大学胡燕TheLayoutI.TheMainPartsoftheBusinessLetter1.theletterhead信头2.theinsidenameandaddress收信人姓名和地址3.thesalutation称呼4.thebodyoftheletter正文5.thecomplimentaryclose信尾客套话6.thesignature签名1.TheLetterhead信头---tellingthereaderthenameofthefirmandoftenwhat

2、itmakesorsells1.1Theletterheadcontainsthefollowing:TheaddressofthesenderThedateTheaddressofthereaderThenameofthereaderThesalutation称呼Thesubject事由***Generallyspeaking,thestationeryofthecompaniesusuallycontains:ThenameofthecompanyTheaddressofthecompanyThete

3、lephonenumber(faxnumber,e-mailaddress,etc.)ofthecompanyTheemblemofthecompany(sometimes)***Companiesusetheirstationery(信纸）forthefollowingadvantages:togivethecustomeragoodimpressiontosavesecretaries'timetohaveaconsistentlook1.2Placeoftheletterhead:Theletter

4、headisusuallycenteredatthetop.Sometimesthenameofthefirmisprintedinthemiddleandotherinformationisgivenontheleftandrightsidesunderthename.Ifyouarewritingonapieceofplainblankpaperwithoutprintedletterhead,youshouldtypetheletterheadontherightcornerofthepaperad

5、oublespaceoverthedateline.1.3Thedate:Neveromitthedatelinebecauseitplaysaroleofevidenceofanarrangementorcontractincaseofdispute(争论）incourtsoflaw.Ususallytypethedateonthelefthandsideadoublespace（空两行）belowthelastlineoftheletterhead.Typethedateinfullandinoneo

6、fthefollowingforms:date-month-year/month-date-year12June1998/June12,19982.Theinsidenameandaddress收信人姓名和地址:Givingthefullname,thetitle,thefullnameofthecompanyandtheaddressofthereaderTheinsidenameandaddressnormallyrequirethreeorfourtypewrittenlines.Alwayswri

7、teboththenamesofthepersonandthecompanytowhomtheletteriswrittenproperly.Placetheinsidenameandaddressflushwiththeleftmarginatleasttwolinesbelowthedateline.Thestyleshouldbegovernedbythestyleoftheletterhead.Thelogicalorderoftheaddressisasfollows:DonotOmitcoun

8、trywhentheletteriswrittentosomeoneinanothercountry.Whenyouknowthenameofthepersontowhomyouarewriting,youshoulduseitwithhisorhertitleinsteadof"theManager".Thewaysinwhichtitlesarewrittenareasfollows:Whentheletteriswrit