公司策划(修改稿).doc

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1、公司策划(修改稿)　　公司策划(修改稿)　　公司策划(修改稿)　　公司策划(修改稿)　　公司策划(修改稿)　　华南理工大学第四届大学生创业计划竞赛创冉橡胶有限责任公司参赛策划书队伍编号77队名中华鲟创业小组作品类别技术类作品名称氟橡胶/硅橡胶共混合金二零零六年四月六日华南理工大学第四届“好迪杯”创业计划大赛1目录第一部分公司简况····················11.1公司名称解析·················································································

2、············11.2市场前景·····································································································11.2公司背景·····································································································11.3组织架构······································

3、·······························································1第二部分产品介绍····················22.1产品介绍·····································································································22.2生产流程···································································

4、··································2第三部分市场分析····················33.1行业与目标市场··························································································33.2产品的专向补充区域··················································································33.3行业发展趋势·······

5、······················································································4第四部分竞争分析····················5第五部分营销策略····················65.1总体营销策略·····························································································65.2营销渠道·····················

6、················································································75.3营销渠道管理·····························································································9第六部分财务分析····················96.1成本定价························································

7、·············································106.2回收策略·····································································································106.3利润分配方式·····························································································116.4估计投资回报率·····

8、····································································