Hofstede.ppt

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1、Hofstede’sCulturalDimensionsIndividualism-collectivismMasculinity-femininityPowerdistanceUncertaintyavoidanceHofstede’sCulturalDimensions(cont’d)Work-relatedvaluedimensionsMostinfluentialefforttogroupbyculturalvaluesSurveyedover116,000employeesinmorethan70countriesCreatedmapsofpairsof

2、dimensionsIndividualism-CollectivismSelf-perceptionasindividualorpartofagroupMostwidelystudiedMostcomplexDimensionsdifferentacrossculturesi.e.,AsianvsLatinAmericancollectivismIndividualism-Collectivism(cont’d)IndividualismHighvalueonautonomyIndividualachievementPrivacyCollectivismHigh

3、valueongroupFamily,clan,organizationLoyaltyDevotionConformityMasculinity-FemininityDescribesImportanceofAchievementversusRelationshipsSuccessAssertiveacquisitionofmoney/powerachievementEqualityofgendersCaringfordisadvantagedharmonyPowerDistanceAcceptanceofdifferencesinpowerHigh-Powe

4、rDistanceAcceptpositionFollowauthorityConcentrated¢ralizedauthorityHierarchicalLow-PowerDistanceAvoidconcentrationofauthorityDecentralizedFewerlayersofmanagementLowUncertaintyAvoidanceEmbraceunpredictableLessadherencetorules,procedures,orhierarchiesRisktakingdesirableHighUncertain

5、tyAvoidanceThreatenedbyambiguityNeedstable&predictableworkplaceRelianceonrulesUncertaintyAvoidanceReactiontoambiguouseventsCulturalMapsIndividualism-Collectivism&PowerDistanceUncertaintyAvoidance&Masculinity-FemininityUncertaintyAvoidance&PowerDistanceIndividualism-Collectivism&PowerD

6、istanceLargepowerdistanceandcollectivismAsiaandLatinAmericaSmallpowerdistanceandindividualismNorthernEuropeandAnglocountriesCultureMapforPowerDistanceandIndividualismUncertaintyAvoidance&Masculinity-FemininityAchievementoriented-weakuncertaintyavoidance&masculinevaluesSecurityMotivati

7、on-highuncertaintyavoidance&masculinitySocialMotivation-femininevalues&highuncertaintyavoidanceCultureMapforUncertaintyAvoidanceandMasculinity-FemininityUncertaintyAvoidance&PowerDistanceFamily-largepowerdistance&weakuncertaintyavoidancePyramidofPeople-largepowerdistance&stronguncerta

8、intya