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ID：49219622
大小：520.50 KB
页数：9页
时间：2020-02-02
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1、ThedevelopmentofEsteeLauder1.Thebrandindependentandintegration2.Thegreenproducts3.Advertisingandnetwork4.GlobalizationlocalizedGlobalizationlocalizedindividuationShoppeThebrandindependentandintegrationIntherequirementofindividualcharacteratthesametime,andtoenterpr
2、isecultureandcohesionoftherequirementsofidentity.EmphasisoncustomerdemandtomeetthebasicgoalofistheenterprisePurchaselocalbrands1997Avedawaspurchased2003Darphinwaspurchased2003RodanandfieldswaspurchasedThegreenproductsgreenproductsPoweredbynature,provenbyscience.Gr
3、eenpackingNetworkandAdvertisingOfficialwebsiteOnlineshoppingCombinewithinflexibleandsoftadvertisingSpokesmanEsteelauderinChinaEsteeLaudergroupinChina'ssalesincrease29%.TheChinesecosmeticsmarketsalestotalabout$10billionEsteeLaudergroupinChina'sfirstresearchcenterwa
4、sestablishedinShanghaiin2011.
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