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时间:2020-02-29
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1、1.ThefollowingappearedinamemorandumwrittenbythevicepresidentofNature'sWay,achainofstoressellinghealthfoodandotherhealth-relatedproducts."Previousexperiencehasshownthatourstoresaremostprofitableinareaswhereresidentsarehighlyconcernedwithleadinghealthylives.
2、WeshouldthereforebuildournextnewstoreinPlainsville,whichhasmanysuchresidents.Plainsvillemerchantsreportthatsalesofrunningshoesandexerciseclothingareatall-timehighs.Thelocalhealthclub,whichnearlyclosedfiveyearsagoduetolackofbusiness,hasmoremembersthanever,a
3、ndtheweighttrainingandaerobicsclassesarealwaysfull.Wecanevenanticipateanewgenerationofcustomers:Plainsville'sschoolchildrenarerequiredtoparticipateina'fitnessforlife'program,whichemphasizesthebenefitsofregularexerciseatanearlyage."以前的经验显示,我们的商店在那些居民对健康生活高度
4、关注的地区是盈利最多的。因此我们应该把下一家连锁店开设在Plainsville,那里有很多这样的居民。Plainsville的商家报告说运动鞋和运动衣的销售处于历史高点。当地一家五年前因缺乏客源而濒临倒闭的康体俱乐部现在的会员比以往任何时候都多,减肥训练和体操班总是满员。我们还可以预见到新生代的顾客群:Plainsville的在校学生被要求参加一个叫做"终生健康"的项目,它强调从小开始经常锻炼的好处。2.Thefollowingappearedinalettersentbyacommitteeofhomeo
5、wnersfromtheDeerhavenAcrestoallhomeownersinDeerhavenAcres."Sevenyearsago,homeownersinnearbyBrookvillecommunityadoptedasetofrestrictionsonhowthecommunity'syardsshouldbelandscapedandwhatcolorstheexteriorsofhomesshouldbepainted.Sincethen,averagepropertyvalues
6、havetripledinBrookville.InordertoraisepropertyvaluesinDeerhavenAcres,weshouldadoptourownsetofrestrictionsonlandscapingandhousepainting."七年前,附近的Brookville社区的业主实施了一系列关于该社区的庭院应如何布置以及房屋应涂何种颜色的规定。从那以后,Brookville的地产平均价格翻了三番。为使DeerhavenAcres的地产升值,我们也应该对于景观和房屋涂色实施
7、自己的规定。3.ThefollowingappearedinanewspaperarticleaboutlawfirmsinthecityofMegalopolis."InMegalopolis,thenumberoflawschoolgraduateswhowenttoworkforlarge,corporatefirmsdeclinedby15percentoverthelastthreeyears,whereasanincreasingnumberofgraduatestookjobsatsmall,
8、generalpracticefirms.Eventhoughlargefirmsusuallyoffermuchhighersalaries,lawschoolgraduatesarechoosingtoworkforthesmallerfirmsmostlikelybecausetheyexperiencegreaterjobsatisfactionatsmallerfirms.Inasurveyoffirs
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