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1、高一英语阅读理解训练题AWhenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday
2、,peoplewhowanttosellyousomethingcompetetocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork,ManyTVstations,newspapers,magazines,radiostationsareprivatelyowned,Thegovernmentdoesnotgivet
3、hemmoney.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion,Forsometimeitwasfeltthatadvertisin
4、gwasameansof“keepingyournamebeforethepublic”.Andsomepeoplethoughtthatadvertisingwas“truthwelltold”.Nowmoreandmorepeopledescribeitinthisway:Advertisingisthepaid,nonpersonal(非针对某个人的),andusuallypersuasive(有说服力的)descriptionofgoods,servicesandideasbyidentifi
5、edsponsors(明确的出资者)throughvariousmedia.First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertisementswesee,read,andhearoverthevariousmedia,Second,advertisingisnonpersonal.Itisnotfacetofacecommunication.Althoughyoumayfeelthatamessageinacertainad
6、vertisementisaimeddirectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandogoodtothem
7、.Fourth,thesponsoroftheadvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisacompany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditional(传统的)andnontraditionalmassmedia.Includedinthetraditionalmediaarenewspape
8、rs,magazines,radio,television,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards(广告牌).()1.Theexistence(存在)oftheprivatelyownedmassmediadependsfinancially(经济上地)on.A.thegovernmentB.theirowners’familiesC.advertis
