英文演讲PPT(消费).ppt

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1、Teammembers:AstheeconomyofChinadevelopsrapidly,theChineseresidents’incomehasexpandedsubstantially.High-endconsumersemergedrapidlyandChinaisbecomingamajorplayerintheluxurygoodsconsumptionmarket.TheWorldLuxuryAssociationpredictedthat,fiveyearslater,thea

2、mountofconsumptioninChina’sluxurygoodsmarketmaytoptheluxurygoodsmarketsaroundtheworld.Inthispresentation,wewanttofindouttheconsumptionpatternsofChina’shigh-endconsumersandtheconsumerbehavior.PrefaceContentsHigh-endconsumers1Consumptioncharacteristics2

3、High-endconsumptioninautoindustry3Patternsofhigh-endconsumers4Conclusionandadvice5High-endconsumersWhoarethehigh-endconsumers??Therealwayswillbeasegmentthatcanaffordtheproductorservicenomatterwhatthepriceis.Thesegmentwithhighincome,stablecareerlife,ca

4、nandwantstobuyluxuriousandhealthyproduct.High-endconsumersAbout13%ofthetotalpopulationinChinahasabilitytobuyinternationalbrand-nameproductsin2010.Anditwillreach250millionpeoplein2015.researchreportofChinaBrandStrategyAssociation2008201517%29%High-endc

5、onsumersChina’sproportioninthetotalgloballuxuryconsumptionAGoldmanSachsreportsaidthatin2008,theannualluxurygoodsconsumptioninChinaisabout17%ofthetotalglobalconsumption,andpredictedin2015,itsannualgrowthratewillbeapproximately10%,whenthetotalamountoflu

6、xurygoodsinChinaexpectstoexceed11.5billion,rankfirstinworld'sluxuryconsumptionfield,accountingforabout29%ofthetotalglobalconsumption.ConsumptioncharacteristicsQualityandconfidence,thenshowingofftheirwealthandgifts.Thedomesticluxurymarketdevelopswithin

7、ternationalmarketsynchronously.Theeffectofpublicpraiseismoreusefulthanthemassmedia.Chineseconsumersdonotfocusonluxurygood’ssoftpower.Youngpeopleinthehigh-endconsumersspendmorerational,whiletheolderaremoreimpulsive.ConsumptioncharacteristicsShowingofft

8、heirwealthandluxurygiftsisamajorfeaturetotheChinesepeople,alotofthemediahaveguidedthepublictosuchdirection.Butthesurveyshowsthatthepursuitofhighqualityoflifeandself-confidenceisthemainmotivationtobuyluxurygoodsforthehigh-endconsumers.Onlyafewp