梅丽更景区分析.ppt

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1、Firstpart:IntroductionofBaoTou.Secondpart:IntroductionofMeiligeng.Thirdpart:TravelQuestionnaireaboutMeiligeng.Fourhpart:Generalcomment.Baotoumeansaplacetherehavedeer.TravelQuestionnaireaboutMeiligeng梅力更旅游体验调查问卷1.sex:□male□female2.Yourage:□under18□18-25□26-40□41-60□beyond613.yo

2、urlivingarea？□city□countytown□village□country4.thefactorsyoutraveltoMeiligeng？□characteristicofthescenicspot□transportation□safety□price□service□other5.yourvaluationofthepriceof（5-tooexpensive，4-alittleexpensive，3-moderate，2-cheap，1-toocheap）Entranceticket54321Catering54321Tou

3、ristsouvenir543216.HowdoyouknowtheinformationaboutMeiligeng？□travelagenciesorintroductionofschoolmate□TV,newspapers,magazinesoradvertisement□internet□other7.What’syourtravelpurpose?□spendholidays□gosightingorshopping□makingfriends□beclosetonature□other8.whichfactordoyouthinkMe

4、iligengshouldimprove？□touristcommunications□Accommodation□facilities□repast□receptionservicequality□other9.HowlongwouldyouliketostayinMeiligeng？□oneday□halfday□anhour10.howmuchmoneyhaveyouspendforconsuming（RMB/person）□under100□100-250□250-500□morethan500Forthesurvey,wecansee,t

5、herearesillsomefactorsfortravelerstotravel.Therehavetwoproblemswemustsolveandtwowaystoameliorate.ThequestionnairshowsthatthetravelsaremostlivingaroundBaotou.Somostareshorttimetravelabout1-2days.TheconsumptioninBaotouisnothigh.Peoplewouldliketoweekendbreakordoestotravelforrelax

6、.Theaccomodationandfacilitiesshouldimproveinthefuture.Someofthemareoldandunuseful.ThemanagementthereisnotsogoodInaword,Meiligengisapotentialscenicspottodevelop.Astimegoesby,moreandmorepeoplearelikingtotravelwithfamiliesinholidays,ifthemanagementcanimprovetheserviceandmeetmored

7、emands,Ithinkitwillbecomeaperfectscenicspot.WelcometoBaotou.WelcometoMeilgeng.