Unit 1 Welcome 课件.ppt

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1、Unit1Welcome课件Lead-inEnjoysomewonderfuladsandtrytoguesswhatisbeingadvertised.ExpressallsportsnowonyourIPHONEsugar-freelollipopNeverdeleteGreen.Keepitforever!BrainstormingWheredoweusuallyseetheseads?TVadvertisingNewspaperadvertisingInternetadvertisingBillboardadvertisingLeafletadvertisingBusadvertis

2、ingBrainstormingWheredoweusuallyseetheseads?onTV,innewspapers/magazines,ontheInternet,onbillboards,inleaflets,inbuses,etc.zxxkPictureTalking1.ObservethefourpicturesonPage1.Trytoanswerthesequestions:Whatimage(s)canyouseeoneachpicture?Whatcanyoureadoneachpicture?Whatcanyoulearnfromeachpicture?2.Follo

3、wthesamplepassageaboutpicture1andtrytodescribetheotherpictures.Picture1Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines”toexpresstheideathatyouwillbepleasedwiththeirgoodservice.FromthispicturewecanlearntakingOxlinAirlinesisafasterandconvenientwaytoge

4、ttoanotherplace.Picture2ThispictureofEarthDayleavesusadeepimpressionwithits_________________.Itistryingtoshowusthat______________________________________________.Theyhavetobuildtheirnetsintheskybecause._______________________________.Itsendsusaseriouswarningandtellsusthatweshould___________________

5、___________________.strikingimagethebirdshavenowhereelsetobuildtheirnetsallthetreeshavebeencutdownprotecttheenvironmentfromnowonPicture3Takingdrugisharmful.Ifsomeonetakesdrugs,hewill______________________________.Thispictureisintendedtoeducatepeopleabout________________________.Zx.xkThispictureisan

6、advertisementabout______________Campaign.Ittriestoattractpeople’sattentionwithanimageof________________withuntyingknots(未系的结).anti-drugsbloodandaropebecomeseriouslyillandevendiehealthproblemsinsocietyPicture4Itusescolorfulimagesonshampoobottleand__________________“Shinethatlastsfordays”successfully

7、topersuadeyoungpeopleto___________________.Thispictureisanadvertisementofshampoowhichistargeting__________________________,becausetheypaymoreattentiontotheirappearance.youngpeopleespeciallygirlspersuasivewo