Reading(5)：Standupforyourhealth!.ppt

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1、Module4Unit1Reading:Advertisements(Period1)DesignedbyXuliangliangAdsareeverywhere!writtenbyastudentforherEnglishprojectAnacademicessayAreportExpositorywritingtoinform,defineorclarifyanideaEffectivecomponentsAnarticleaboutadsPredictionFocusTypesIdeas&FactsLanguageSubtitlesSkimmingFocus1:TypesWh

2、ichdotheybelongto,CAsorPSAs?Knowledgechangeslife.Enjoyyourmusic,enjoyyourSony!Protectwater,protectourselves.Goodtothelastdrop.PSACACAPSAcomparativethinkingSLOGANTypesofadsSimilaritiesDifferencesExamplesplacesMethodsPurposesValidityeciailnewspapermagazineInternetradiotelevisioncleverlanguage,at

3、tractivepicturesto_______aproductorserviceto_______peopleand__________thepublicCAsarenotaltogether__________.PSAsare____________.PSAsCAsinnocentpromoteeducateservehelpful/beneficialcomparativethinkingWhatisthewriter’sideaaboutwhetheranadtellspeoplethetruth?Doesanadvertisementtellpeoplethecompl

4、etetruth?Evenif…,itdoesnotmeanitisaltogetherinnocent.2.Whatfactsareusedtosupportthewriter’sopinion?2examples:toothpaste;grocery3.Whatconclusiondoesthewritergiveus?Wemustnotfallforthiskindoftrick!atopicsentencesupportingfactsaconclusionsentenceFocus2:Ideas&FactsHowever,…beawareoftheskilfulmetho

5、ds…Topicsentence:Publicserviceadvertisements…,buttheyaremadetoservethepublic.PSAsaimtoteachusandhelpusleadbetterlives.Supportingfacts:OurgovernmentusePSAstoeducate…Chinabegana….campaignSomeexamples:…dealwithwidespreadsocialconcernsalso…encourage…;even…teach…Conclusion:Alloftheseadsaremeanttobe

6、nefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.Focus2:Ideas&FactsCriticalthinking:YourIdeasWhat’stheauthor’sattitudetowardsadvertisements?What’syourattitudetowardsadvertisements?Acceptadvertisementsasapartofourlife.Besmartandcriticaltothem.Collectwonderfulideasfromads.Wheni

7、tcomestoads,wemustalluseourintelligenceandnotbeaslavetothem!PositiveNegativeeffectsCriticalthinkingPositiveNegativeSpreadinformationandknowledgeIncreasethecostofproductsProvideawiderchoiceofgoodsWasteagreatdealoftimeandmoneyKeepusinform