校园文化创意产品创业计划书.docx

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1、协林文创创业计划书第一章执行总结1.1项目背景·························································21.2项目规划·························································21.3市场分析·························································21.4行业竞争分析····················································

2、·21.5组织与人事分析···················································21.6财务分析·························································31.7风险管理·························································3第二章项目简介2.1项目概述·························································32.2项目服

3、务及业务简介···············································42.3发展规划·························································5第一章市场与竞争分析3.1市场现状·························································63.2市场前景·························································73.3目标市场······

4、···················································83.4市场营销策略·····················································93.5竞争分析·························································10第二章运营分析4.1经营管理制度·····················································114.2财务制度·············

5、············································114.3服务质量反馈机制·················································12第三章财务分析5.1投融资分析·······················································125.2财务预算·························································125.3财务分析···················

6、······································13第一章风险分析6.1风险防范及措施··················································146.2风险资本退出····················································15第二章团队介绍7.1团队队长介绍····················································157.2团队核心成员简介···················

7、·····························16第一章执行总结1.1.1项目背景目前，各高校都在逐步完善具有学校独有特点的校园标识系统。强化全校各单位及全体师生员工的学校形象标识意识。高校越来越重视自身形象建设，规范使用校标、校徽、校旗、校歌，以及学校标准色、学校名称及中英文标准字体；规范使用学校的各类指示牌、名片、POWERPOINT模版、办公用品、文化宣传材料、礼品等；规范校内建筑命名和道路命名等。校园文化用品受到广泛的认可，各高校相关部门在举办活动、迎来送往的过程中均会使用自己的UIS纪念品，校内组织举办活动派发的奖品

8、、礼品等也较多使用印有自己LOGO、文化理念的物品。高校校园文化用品市场呈现蓬勃发展期。1.1.2项目规划校园文化创意产品作为文化创意产品一个更加具体的方向和类型，将校园文化创意产品的设计做到