2014年广东高考英语听说考试真题及参考答案A—F.doc

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1、2014年广东省高考英语听说考试真题APartBRolePlayTapescript:110W:Goodmorning,Dr.Brown.M:Goodmorning,Mary.W:Haven’tseenyousincelastsummer.Whatareyoubusydoingthesedays?M:IhavejustwrittenabookandgotitpublishedbytheUniversityPress.W:Oh,great.Whatisthebookabout?M:Itisabouthowc

2、olorsaffectusintheworldofadvertising.ItiscalledMarketColors.W:Thatsoundsinteresting.Youmusthavedonealotofresearchonpeople’sfeelingsaboutcolors.M:That’sverytrue.Ihavespent13monthsonthisbookdoingsurveysandinterviews.I’vehadmanyinterestingfindingsabouttherel

3、ationshipbetweencolorsandbuyingdecisions.三问部分：Question1:Howdocolorsaffectourbuyingdecisions?/Howdocolorsinfluenceourbuyingdecisions?/Howdocolorsinfluenceourpurchasingbehavior?/Howdocolorsaffectourbuyingbehavior?/Howdocolorsinfluenceourbuyingbehavior?/Howd

4、ocolorsaffectourpurchasingbehavior?Answer1:Peoplehavedifferentfeelingsaboutcolorsandtheirfeelingshelpthemdecidewhattobuy.Forexample,bluemakespeoplefeelpeaceful,quiet.Itdoesn’tcreatestrongemotions.Soit’safavoriteforbanksandinsurancecompanies.Andforsellingp

5、roducts,it’softenusedtosuggestsomethingpureandfresh.Question2:Whatcolorismoreattractivetocustomers?/Whatcolorcanattractcustomersmore?/Whatcolorcanappealtomorecustomers?/Whatcolorcanattractpeople’sattentionmore?/Whatcolorcandrawpeople’sattentionmore?Answer

6、2:Well,youcansellalmostanythingwithared.It’sahotcolor,whichsuggestsafeelingofenergyandevenexcitement,itcatchesyourattention.Youoftenseeredonmagazinecovers.Butifyouuseittoomuch,itlookscheapandmaymakepeopletired.Question3:Isgreenapopularcolorinadvertising?/

7、Isgreenafashionablecolorinadvertising?Answer3:Surprisingly,greenisn’tusedmuchinadvertisingexceptforgardenproducts.Althoughit’sfriendlyandcool,itcanalsobequitestrongandmanypeopleassociateitwithunpleasantideas.12818五答部分：Question1:HowdidDr.Browndohisresearch

8、?Answer1:Bydoingsurveysandinterviews.Question2:HowmuchtimedidDr.Brownspendonhisbook?Answer2:Thirteenmonths.Question3:Whatdoesbluesuggestinadvertising?Answer3:Somethingpureandfresh.Question4:Whycan’tweuseredtoomuchin