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时间:2020-02-05
《2014年广东高考英语听说考试真题及参考答案A—F.doc》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、2014年广东省高考英语听说考试真题APartBRolePlayTapescript:110W:Goodmorning,Dr.Brown.M:Goodmorning,Mary.W:Haven’tseenyousincelastsummer.Whatareyoubusydoingthesedays?M:IhavejustwrittenabookandgotitpublishedbytheUniversityPress.W:Oh,great.Whatisthebookabout?M:Itisabouthowc
2、olorsaffectusintheworldofadvertising.ItiscalledMarketColors.W:Thatsoundsinteresting.Youmusthavedonealotofresearchonpeople’sfeelingsaboutcolors.M:That’sverytrue.Ihavespent13monthsonthisbookdoingsurveysandinterviews.I’vehadmanyinterestingfindingsabouttherel
3、ationshipbetweencolorsandbuyingdecisions.三问部分:Question1:Howdocolorsaffectourbuyingdecisions?/Howdocolorsinfluenceourbuyingdecisions?/Howdocolorsinfluenceourpurchasingbehavior?/Howdocolorsaffectourbuyingbehavior?/Howdocolorsinfluenceourbuyingbehavior?/Howd
4、ocolorsaffectourpurchasingbehavior?Answer1:Peoplehavedifferentfeelingsaboutcolorsandtheirfeelingshelpthemdecidewhattobuy.Forexample,bluemakespeoplefeelpeaceful,quiet.Itdoesn’tcreatestrongemotions.Soit’safavoriteforbanksandinsurancecompanies.Andforsellingp
5、roducts,it’softenusedtosuggestsomethingpureandfresh.Question2:Whatcolorismoreattractivetocustomers?/Whatcolorcanattractcustomersmore?/Whatcolorcanappealtomorecustomers?/Whatcolorcanattractpeople’sattentionmore?/Whatcolorcandrawpeople’sattentionmore?Answer
6、2:Well,youcansellalmostanythingwithared.It’sahotcolor,whichsuggestsafeelingofenergyandevenexcitement,itcatchesyourattention.Youoftenseeredonmagazinecovers.Butifyouuseittoomuch,itlookscheapandmaymakepeopletired.Question3:Isgreenapopularcolorinadvertising?/
7、Isgreenafashionablecolorinadvertising?Answer3:Surprisingly,greenisn’tusedmuchinadvertisingexceptforgardenproducts.Althoughit’sfriendlyandcool,itcanalsobequitestrongandmanypeopleassociateitwithunpleasantideas.12818五答部分:Question1:HowdidDr.Browndohisresearch
8、?Answer1:Bydoingsurveysandinterviews.Question2:HowmuchtimedidDr.Brownspendonhisbook?Answer2:Thirteenmonths.Question3:Whatdoesbluesuggestinadvertising?Answer3:Somethingpureandfresh.Question4:Whycan’tweuseredtoomuchin
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