Unit 1 Advertising Word power 课件.ppt

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1、Unit1AdvertisingWordpower课件Blank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystel

2、lyouthe_______(true).Weshouldbe________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCo

3、mpetition:Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguages,butthey

4、arenotmeanttotrickus.commercen.commercialattractv.attractiveexcitev.excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnationnationaldangerdangeroushelphelpfulVerb+ed+ing+able+iveamazeamazedexciteexcitingenjoyenjoyableattractattractiveCanyout

5、hinkofmoreexamples?Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)lucky(8)fantasticLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulch

6、aracterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessWordPuzzlecommercial1.commerce2.health3.hero4.attraction5.help6.excitement7.origin8.danger12345678HiddenwordFoodand________arequiteimportanttoourhumanb

7、eings.用所给单词的形容词形式填空healthyheroicattractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.learnmoreab

8、outsalesandmarketingUsefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSal