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1、OrnamentsStoreProjectPreparedExpresslyforMs.YangDirectorPreparedbyFranklyn***CompanySubmittedonJune5,2014InfulfillmentofthecourseContentsExecutiveSummary5Introduction6Findings7Opportunities7Strengths7Premises8Services8Goods9Facilities10CostBreakdowns10Benefits12Sc
2、hedule12RiskandManagementPlans13Conclusion13Reference13Appendixes15Analysisofthebusiness15Customerprofile16Focusgroupreport16SWOTanalysis16Actionplanandactivitychart17Costing17Riskanalysisandmanagement17Theprojectframework18ProposalforSettingupanOrnamentsStore•Exe
3、cutiveSummaryTheprojectinthispaperisfashionableornamentstrade.Theloveofbeautyisanessentialpartofallfemalesinnature.Theshiningbijouterieandprettydresseshavealwaysbeenthedesirabilityforthewomentoseekfo匚Assuch,theornamentshavebeenthehotspotsinconsumemarketallthewhile
4、.Withtherapiddevelopmentoftheornamentstrade,variousornamentsstoresmushroomedinrecentyears.Therefore,theornamentstradehasaprosperousoutlook・Consideringthemaincustomersareyoungladiesandstudents,whopursuefashionandfollowthetide,theornamentsstoresshouldbesetupinshoppi
5、ngstreet,theuniversitytownornearschoolsortheuniversitytown.Inshort,theshopshouldbeopenedincrowedplace.Therearevariouskindofgoodsthatcouldbeselling,suchascosmeticanditstools,headwear,handwear,earpendant,rings,giftsandsoon.Inaddition,thiskindofgoodscanbecategorizedt
6、olow-endproducts,mediumproductsandtop-gradeproducts.Weshouldselecttherightgradeaccordingtothelocalconsumptioncapabilityandtheirappreciations.Thecostofsuchastoreis,atmost,100,000RMB,includingrent,decoratingexpenditure,floatingmoneyforgoods,propagandaexpenditureands
7、oon.Beforeopensuchastore,abusinesslicenseshouldberegisteredandyoushouldalsoregisteryourrevenue,thecostofwhichisnotmorethan500RMB.Bythistoken,theturnoverofeverydaywillbevaryingfrom1,000RMBto3,000RMB.Ornamentstradeisanewlyrisingindustry,whichdesperatefrombijouteriea
8、ndcraftworksindustry.Ornaments,astherisingpointofneweconomy,havebecomematureindevelopedcountries.ThepersonalsharerateofornamentsisverylowinourProposalfo