【精品】商务英语口试常见话题.doc

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1、Inthisparteachcandidate"staskistochooseonetopicfromasetofthree,andtotalkaboutitfororwminute・Candidateshaveoneminutcinwhichtoprepareandshouldusethistimetomakebriefnotes.Theothercandidatelistenstothetalkandisinvitedtoaskoneortwoquestionsattheend.Candidatesmaymakenoteswhilelisteningtoth

2、eirpartner.Eachcandidateisgivenadifferentsetofthreetasksfromwhichtochoose.GeneralprocedureAchoiceofthreedifferenttopicsOneminutepreparationwhilemakingnotesA/BstartswiththeotherlisteningoneminuteQuestionasked1.Customerrelation:theimportanceofofferingincentivestocustomersOfferingincent

3、ivestocustomerscanhelpyoutostrengthenyourcustomerbaseandenhancecustomerloyalty.Ifyouofferincenlivessuchasvouchers,comp1emontarytickets,miles,giftsinthepromotionorsales,youwillattractivemorecustomersandgetthembuyyourproductsorservices.Atthesametimetheimageofyourcompanywillbeimprovedan

4、dyourbrandsaremorelikelytobeknownbycustomers.2.Productpromotion:howtoonsurethatproductsarcpromotedeffectivelyatinternationaltradefairsYoushouldsendaprofessionalteamofexpertstoarrangethepromotionatthetradefair・Theymustbefamiliarwiththeproductsyouwanttopromoteatthefair.Moanwhi1etheymus

5、tbegoodatdealingwithdientsespeciallyforeigndients.Youshoulduseadvancedtechnologytodisplayyourproductsatthefair.NecessaryequipmentssuchasDVD,overheadprojector,high-definitionscreencanhelpyoudemonstratethequality,functionandspecificationofyourproducts・Youshoulddesignyourshowroomandstan

6、dcarefullytoattractmorecustomers・Yourstandshouldbeputupatanobviousplacesothateverycustomercangetaneasyaccesstoyourproducts.3.HowtoreducelaborturnoverratesTnordertoreduce1abortumoverrateswemusttakethefollowingeffectivemeasures:Setupaclearstaffappraisalprocesstomakesurethattheperforman

7、ceofeverystaffcanbeevaluatedopenlyandhonestlyandtheirpromotionisbasedontheircontributiontothecompany・Thusnoonewillcomplaintaboutunfairpromotionwhichonceforcedsomeofyourstafftoleavetheirjobs.Ifpermitsenhanccthestaffboncfitsincludingtheirbasepayannualbonusandotherbenefits.Anincentivesy

8、stemshouldal