剑桥商务英语 How to write a proposal.ppt

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1、Proposal商务建议书IntroductiontoProposalWritingBasically,proposalsarepersuasivepresentations.Purpose:tosolveaproblem,alteraprocedure,findanswerstoquestions,orconductresearchonatopicofmutualinterest.IntroductiontoProposalWriting120-140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandrep

2、orts(seesomesamples:)Proposalscanusevariousdeliverymedia,suchasletter,fax,email,etc.WherethedeliverymediumspecifiedforaPartTwoanswerisaletter,candidatesshouldincludeopeningandclosingformulae,butneednotincludepostaladdressesintheiranswer.Similarly,wherethedeliverymediumspecifiedisafax,candidatesneed

3、notinclude‘faxheader’details,andwherethedeliverymediumspecifiedisamemooranemail,candidatesneednotincludeto/from/date/subjectdetails.Sample1Sample2Sample3DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.I’dliketomentionthatIcanalsoofferyoua10%discountforbookings

4、ofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk

5、).Ithasthefollowingfeatures:•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside•suitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avi

6、sittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJonesFAXATypicalStructureforProposalsIntroducingtheproposalProvidingreasons/ComparingprosandconsBalancingandconcludingLead-in:Readingexerciseonp.72

7、Inresponsetoyourenquiryabout…/Furtherto…Atpresentthecompanyseemstobeperforming(wellbadly)…Ontheonehand…butontheother…Oneadvantage/disadvantageisthat…Oneotherthingtoconsideris…Despite…Iwouldstillsuggestthat