商务英语chapter2.ppt

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1、ChapterTwoEstablishingBusinessRelations7/17/20211StructureSourceofinformationPurposeofwritingCompanyprofileProductintroductionApushingend7/17/20212SourceofinformationTradefairsorexhibitionsChamberofcommerceorthecommercialcounsellor’sofficeIntroductionbybusinessconnections,tradeunion,ban

2、kandothercustomersSelf-introductionMutualvisitsbytradedelegationsorgroupsMarketinvestigations/surveyMediasincludingnewspaper,magazinesandInternetTradeDirectory/tradepress7/17/20213SourceofinformationWeoweyournameandaddressto…Wehaveobtainedyournameandaddressfrom/through…Throughthecourtesyo

3、f/Bycourtesyof…,weknow/notice/learnthat……hasrecommended…as…/Ontherecommendationof…Yourcompanyhaskindlybeenrecommendedtousby…Ourmarketsurveyshowedthatyouare…Wearegladtointroduceourselvesas…7/17/20214PurposeofwritingLatestintention,suchasexpandingmarketToestablishlong-termrelationship7/17/2

4、0215PurposeofwritingWearepleasedtoannouncethat…/havethepleasureofannouncingthat…Itisourseriousandkeeninteresttoexplorethepossibilitiesof……Weavailourselvesofthisopportunitytowritetoyouinthehopeof/withexpectationof…Wewishtoexpressourdesireto…Wetakethelibertyofwritingtoyouwithaviewtodoing…Th

5、epurpose/intentionoftheletteristo…7/17/20216CompanyintroductionBusinessscopePrincipleConnections(suppliers,distributors,government)History(experience)Otheradvantages7/17/20217CompanyIntroductionWeareatradingcompanyinvolvedin…Wearea…corporationdealingin/handling/engagingin…line.Ourcompanys

6、pecializeintheexportof…Wearealeadingcompanywithmanyyears’experiencein…Ourcorporationislocatedin/wasfoundedin…7/17/20218ProductintroductionQuality(material,craftsmanship),Price,DesignSpecification/colorvarietyPopularityinotherareas7/17/20219ProductintroductionOurproductsareenjoyinggreatpop

7、ularityin…market.Theexcellentqualitymakesourproductsenjoyhighreputationin…Wehaveabroadrangeofproducts……isournewlylaunchedonewithsuperbquality,fashionabledesign,fineworkmanshipandcompetitiveprice.7/17/202110ApushingendCatalogues,leaflets,brochures,SamplesFavorableter