联想公司简介英语PPT.ppt

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1、Contents1、HistoricalBackground2、MainProducts3、MarketingStrategy4、Globalization5、LenovosuccessExplorationofLenovoWhat'sthecompanyhistoricalbackground?Howmanyemployeesworkforthecompany?What'sthecompany'sMarketingStrategy?Howdoseleonvogoglobal?What'sthekeytosuccessofL

2、enovocompany？What'sthecompanymainbusiness?HistoricalBackgroundLenovolimitedcompanywasfoundedin1984withaninitialcapitalOutlayofonly2millionyuanfundedbyChineseAcademyofSciences.ItsfoundingchairmanwasLiuChuanZhi,theleaderof11memberswhowereengagedinscientificresearch.O

3、nApril1,2004,thecompanychangeditsnamelegendtolenovo.“le”isfromlegendand“novo”isfromLatin，whichmeansuniqueandcreativity.HistoricalBackgroundHistoricalBackgroundIn1996,lenovoislocatedinChina'sdomesticmarketsalesinthefirstplace.In2005，LenovopurchasedIBM.TodayLenovohas

4、becomethebiggestmanufacturerinChinaandthethirdbiggestmanufacturerintheworld.NowIthasmorethan19000staffallovertheworld.MainProducesofLenovoCompanydesktopcomputerServersnotebookPrinterHandheldcomputermobilephoneSince1996,Lenovocomputer'ssalesvolumehasbeenonthetopposi

5、tioninChinesemarket.MainProductslaptopcomputermotherboardExclusiveStoreGlobalDistributionMapLenovo’sheadquarterisinNewyorkandthere’realsotwomainoperatingcentresinBeijing,ChinaandRaleigh,America.目录ContentsMarketingStrategyofLenovoCorevaluesCustomersuccessIntegrityPr

6、eciserealisticInnovation1product2price3place4promotionLenovo4PstrategyproductdiversificationHighqualitylowpricethrowalonglinetocatchbigfishtherawmaterialsproductionlocationandthetargetsalesmarket-----twoarebothoutsidetheregionKeyPromotionMicro-filmAlwaysonlineHowd

7、oseleonvogoglobal?Intheprocessofshock500strong,whyLenovocansucceed?Perhapseveryoneisthinking,whatmakesLenovoa500strong?lenovo’sglobalizationTherearethreewayscompaniescanachieveGlobalization：Firstly,companiescanworkalliances.Secondly,theycanacquireorbuyothercompanie

8、s.Thirdly,theycangroworganicallybyexpandingfromtheirexistingbase.InDecember2005,anastonishingacquisitionhavetakenplaceinBeijing.Lenovospend1.75bi