玛氏总结 建议(英文).doc

玛氏总结 建议(英文).doc

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1、ConclusionNow,nomatterwhatjobtheemployeesdo,theystillgototheshop.likeanyoneofordinaryconsumers,toregardedtheircompanyandtheirworks.Youcangivefullplaytotheirability,isatimewhenyouarefullyauthorized.Whendoyouthinkofthepowerabilityandhasbeenawardedtoisconsistent,y

2、oucantoachievemaximumvaluethisthing.Itisworthmentioning,becauseForrestbelievedthatagoodenterprisemustcontroltheeverylinkintheprocessofproduction,therefore,untiltoday,Marscompanystillwillnotanypartoftheoutsourcingintheprocessofproduction.Marscangainsuchdevelopme

3、nt,themostimportantassetisitsrichbrandvalueandloyaltytoanumberofhigh-qualitytalent.IntheconsumersaMarsproductwillsoonbepointedoutthateachuniquevalueatthesametime,wealsoremembertheMarsbrandconcentratedamongthefiveprinciplesofculturalheritage.Marsisadiversifiedmu

4、ltinationalcompaniesnow,inasubsidiarycompanyin47countriesaroundtheworld,productmarketingallovertheworld.Mars'namesynonymouswithquality,valueandjoy.Marsmarketingimprovements1,establishsomeshopsbelongtoMarscompanybethebrandshop.NowweseemostoftheMarsgoodsareinthes

5、upermarketorstore,soMarsshouldestablishtheirownshopstopromotionandsales.2,attachimportancetothepoweroftheInternet.Withthedevelopmentofscienceandtechnology,theInternetinfluenceonpeople'slifeisbecomingmoreandmoredeep,MarsshouldbepublicizedthroughtheInternet.Marsn

6、etworkmarketingmodel,theistooInefficient,althoughMarscompanyforsupermarkets,conveniencestoremarketshareaccountedforthefirstplace,buttheblockisrelativelyweakinthenetwork,shouldbeaimedatconsumers,likethecategorychocolate,choicewebsitewhichyoungpeoplelike,forallki

7、ndsoffestivalstunt,sendgreetingCARDSandvouchers.3,candesignnetworkgameandmobileapplicationdevelopment,attractconsumerstoparticipatein.4.Extendproductcategories.Tosatisfydifferentconsumers'tastepreferences.LikeDove,launchedinsuccession,milkchocolate,darkchocolat

8、e,nutschocolate,hazelnutchocolate,mochachocolatefivetastethatconsumerfavorite.Atthesametimeincreasetheterminaldisplaysurface.Otherproductscanalsofollowthisapproach.5.Develop

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